Lesson 29 TBD: ROI

Measuring Value for ROI

Your investment in this training has cost both time and money.

When doing x10 thinking we are focused on creating real x10 value. Value that was not there before the x10 intervention but is now. Three ways to measure this x10 value are:

• DOLLARIZATION: The translation of the benefits of x10 thinking into the financial impact in dollars that these strategies may have is what we mean by dollarization. For example, multiplying a specific KPI by ten may be dollarized at $150,000 pa or $450,000 over the next 3 years. Or, a B2B product or an applied research service may decrease maintenance or security costs by 3%. This can be translated into dollars per annum over one, two or three years. Dollarization is a strategic financial skill that can be learned and practised.

• VALUATION: In this context, valuation is an extension of dollarization. After dollarizing, what has been the impact on the valuation of the asset? What is the added x10 value for house improvements or for a business’s future cash flows? In a new venture or start-up situation, what is the potential for success, growth, and, eventually, profits? The degree of difficulty in calculating a valuation can vary but the extra effort gives you an edge which is worth it.

• RETURN: What is the gain from an investment of time, energy or capital? The gain is called the return. There is a continual virtuous cycle between INVESTMENT > RETURN > INVESTMENT. The better the return from a previous investment the better will be the next round of investment. For example, if an investment of $1 million produces a return of $200,000 then (in a 50/50 split) $100,000 can be returned to investors as a dividend, and an extra $100,000 can be re-invested into the growth of the asset eg new plant, equipment, jobs. 

This return may also apply to investments of time and energy. If one hour is invested in doing a GBB for a client, the gain from this time and effort can be dollarised. Then it may make sense to do further GBBs for other clients. What will be the return for your business if you do ten GBBs? ‘Doing a GBB’ is the focused effort you make to map out how the return might be up to ten times the investment … or ROI x10.

Lesson 29 DFQ: MEASURE/PROJECTION: Measuring the future is called a projection. Projections are educated guesses and notoriously wrong. Nonetheless, when individuals and CEOs consider an investment they make a deliberate attempt to look to the future return on their investment (ROI).

Looking ahead over the next 36 months what do you feel may be the valuable benefits to you from your investment in this AI x10 training?

In what way might you dollarise this projected ROI?

Would you say your projection is conservative or ambitious?

Next Lesson: Graduation and Diploma

23 thoughts on “Lesson 29 TBD: ROI

  1. I am researching ChatGPT prompts to find ways to dollarize the skills I learned in your AI X10 course.

  2. I am researching ChatGPT prompts I can use to dollarize the skills I learned throughout your AIX10 course.

    See this example, found on LinkedIn:

    Someone on LinkedIn shared ChatGPT prompt that is literally a $20K growth consultant.

    This is next-level stuff 👏
    This post nails prompt engineering fundamentals
    Role → Context → Task → Rules → Output
    When the framework is right, the results speak for themselves.

    Here’s the full text prompt:

    ” You are a top-tier strategy consultant with deep expertise in competitive analysis, growth loops, pricing, and unit-economics-driven product strategy. If information is unavailable, state that explicitly.

    {{COMPANY}} {{INDUSTRY}} {{Brief one-paragraph description of what the company does today, including key revenue streams, pricing model, customer segments, and any known growth tactics in use}} {{List or paragraph of the biggest obstacles you’re aware of – e.g., slowing user growth, rising CAC, regulatory pressure}}

    1. Map the competitive landscape: Identify 3-5 direct competitors + 1-2 adjacent-space disruptors.. Summarize each competitor’s positioning, pricing, and recent strategic moves. 2. Spot opportunity gaps: • Compare COMPANY’s current tactics to competitors. Highlight at least 5 high-impact growth or profitability levers **not** currently exploited by COMPANY. 3. Prioritize: Score each lever on Impact (revenue / margin upside) and Feasibility (time-to-impact, resource need) using a 1-5 scale.. Recommend the top 3 actions with the strongest Impact x Feasibility.

    – Go VERY deep. Research far more than you normally would. Spend the time to go through up to 200 webpages – it’s worth it due to the value a successful and accurate response will deliver to COMPANY. – Don’t just look at articles, forums, etc. – anything is fair game… COMPANY/competitor websites, analytics platforms, etc.

    Return ONLY the following XML:

    Present everything in a form that is easily readable and understandable in the iOS format for iPhone

  3. My plans involve starting a business actually training corporates in lateral thinking and “higher thinking” . Thus my ROI is easy to calculate as it will be what I earn!! I absolutely know that without this training though my ROI would be significantly less. The clarity of thought, the simple teachable processes and the methodology makes the concepts so straight forward. As Michael says, “the trick is, there is no trick!”
    Estimates in salary terms are 2/3rds of previous income in year 1, then 20-30% growth year on year for the first 3 years. But with lateral thinking there’s no ceiling right? Given the relatively low cost of this teaching, compared to say buying a business, my ROI could be phenomenal!

  4. AIX10 will help me see pathways to additional profit generation, problem solving and growth perspectives that my traditional Greco-Roman thought patterns may overlook, thus missing profit opportunities and quicker problem solving.

    Dr. Hewitt-Gleeson, I have racked my brain and currently I do not see how to dollarize my business that I have not started yet, unfortunately. More practice is clearly required. However, with the great “heavy lifting: that ChatGPT will accomplish for me with your model, I will gain a firm grip of dollarizing my online business.

    I cannot imagine that with using your AIX10 model, my effort to increase my normal projection of growth and profit to be closer to 10X than, say 3X over the next three years. I will say “ambitious” 

    Thank you for this tremendous opportunity to study one of your thinking models.

  5. Question 1 Valuable Benefits – over the next 36 months until November ’26 just confirming what i have know for some considerable time .
    Question 2 There is No Way to $ise here
    Question 3 Not Conservative
    Not Ambitious
    Just Realistic
    Its OK we are Training GPT 5 now -we will send it live first Quarter 2025
    Wow –
    Just think about that – Ruperts Wood – That Kid that suffered from IQ
    Dont forget the crazy times at Studio 54 –

  6. It’s always useful to take that moment and step back and do a bit of metacognition. It’s easy to get caught up in the doing but it’s important to stop and re-evaluate how you are doing it and if there is an easier/more productive method.

  7. I will use this as additional resource to evaluate thoughts, ideas and processes. I still have not figured out a specific way to monetize.

  8. Despite my age (77) I am still enjoying my advising work and intend to keep expanding my knowledge in the areas of business I have built up expertise in to date as well as taking on additional work to assist an associate to modernise his accounting practice.

    The use of the AI (ChatGPT) has already been useful in putting forward cases for future investments for my major client – the ability to research quickly and provide lucid arguments around key decisions is clearly a powerful aspect of ChatGPT.

    My ongoing guiding mind memes 1. – the only “constant in life is change” and 2. – the “only certainty is uncertainty” and 3. – “it’s only a problem until you find a solution” still are relevant to my life..

    However, I now see that Chat GPT means that any problems or issues can now be readily dealt with in a more systematic manner at a faster rate using than I could have previously.

    I now expect to be able to provide increased value to clients due to acquiring an understanding of this tool and increase my monthly charges substantially to various clients that I advise on an ongoing basis.

  9. To me this A1x10 training has come at right time may be a year before retirement. I look forward to enlisting it as one of the products I am developing in this transit period to be in my consulting portfolio. I will however dive deep into practicing to develop my GBB skills with the help of ChatGPT.

    As first step in the year ahead I target to train at least 5 people including my two boys before I roll it out to the public in general where I trust with the enthusiasm generating around the use of AI, I will hit over x10 in my ROI plus all the qualitative benefits that will come with it in all the other life strategies. This is a very conservative projection – I see myself hitting the ground flying.

    Again, thank you so much Michael for the compliment.

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