Los Angeles Times – Science Now

Brain expansion, wallet expansion
A study suggests that income correlates with an expanding brain, and small changes can have bigger effects at the lower end of the income scale. (Nature Neuroscience)

“I regard the brain as a computer which will stop working when its components fail. There is no heaven or afterlife for broken down computers; that is a fairy story for people afraid of the dark.”

Stephen William Hawking, CH, CBE, FRS, FRSA

Hawking is an Honorary Fellow of the Royal Society of Arts, a lifetime member of the Pontifical Academy of Sciences, and in 2009 was awarded the Presidential Medal of Freedom, the highest civilian award in the United States. Hawking was the Lucasian Professor of Mathematics at the University of Cambridge between 1979 and 2009. Subsequently, he became research director at the university’s Centre for Theoretical Cosmology.


•• Click through to full article in The Guardian …


“If we knew what we were doing, it wouldn’t be called research.”

Albert Einstein

What is a genuine experiment?

A true experiment is blind. It is when you try something not because you know what will happen but in order to see what will happen. These are two entirely different strategies. One is inside-the-square and the other is outside-the-square.

My view of the lack of real experimentation in selling and business has been because of a dominant preference for short term gains. So, there is not such a strong tradition for genuine blind experimentation as there is in science.