School of Thinking gratefully thanks our distinguished panel of six emeritus thought-leaders in science and business who have reviewed our major strategic initiatives during 2014. We look forward to their continued inspiration and ideas in 2015.

They are Dr Graham Mitchell, Sir Gus Nossal, Professor David Penington, Dr John Stocker, Michael Taylor and Peter Turvey.

Dr Graham Mitchell AO RDA BVSc FACVSc PhD FTSE FAA

At The Walter and Eliza Hall Institute of Medical Research (WEHI) Graham Mitchell made discoveries in immunology obtaining his PhD in 1969. In 1990 he was appointed Director of the prestigious Royal Melbourne Zoological Gardens. Recognised as one of Australia’s leading biological scientists Mitchell was appointed an Officer in the Order of Australia. He has been an advisor on innovation to the Victorian, Commonwealth, Tasmanian and Northern Territory Governments.

Sir Gustav Nossal AC CBE, FAA, FRS

Gustav Nossal took his Ph.D. at The Walter and Eliza Hall Institute of Medical Research. Sir Gus has been President of the Australian Academy of Science (1994-1998); a member of the Prime Minister’s Science, Engineering and Innovation Council (1989-1998); and Chairman of the Strategic Advisory Council of the Bill and Melinda Gates Children’s Vaccine Program (1998-2003). Nossal was knighted in 1977, made a Companion of the Order of Australia in 1989 and appointed Australian of the Year in 2000. Since 2010, Nossal has been Chairman of the Gates Foundation’s Discovery Expert Group, charged with developing longer-term research strategies.

Professor David Penington AC, DM, MA(Oxon), FRCP, FRACP, FRCPA

After graduating in medicine atOxford David Penington returned to Melbourne as Professor of Medicine at the University of Melbourne then Dean of the Faculty of Medicine then Vice-Chancellor of the University of Melbourne for eight years from 1988. He was Chairman of the National AIDS Task Force (1983-87). He was Chairman of the Board of Cochlear Ltd from 1995 to 2002. His autobiography “Making Waves: Medicine, Public Health, Universities and Beyond” published by Melbourne University Press July 2010.

Dr John Stocker AO MB BS BMedSc PhD FRACP FTSE

John Stocker has a distinguished career in pharmaceutical research and extensive experience in management of research and development and in its commercialisation. Stocker is a Director of Telstra and a Board member of Wine Victoria. He was Chief Executive of CSIRO and later the Australian Government’s Chief Scientist and a member of the Board of The Walter and Eliza Hall Institute for Medical Research. He was appointed an Officer in the Order of Australia in June 1999 and was awarded the Centenary Medal in 2003.

Michael John Taylor AO BAgSC DipAgEcon FTSE

Mike Taylor is currently a Director of the Public Transport Development Authority and the Country Fire Authority. Formerly the Secretary to Australia’s Department of Infrastructure, Transport and Regional Services and Secretary, Department of Agriculture, Fisheries & Forestry. As a result he has been extensively involved in negotiating International, Commonwealth, State and industry agreements on a wide range of transport, security, regional development, water, energy, minerals, agricultural, food, forestry, fisheries, environmental and sustainable natural resource management issues. Mike has chaired international negotiations, meetings, delegations, projects, policy and trade development work in Asia, North America and Europe.

Peter R Turvey BA/LLB, MAICD

Former Executive Vice President Licensing and Company Secretary of CSL Limited Peter Turvey had responsibility for the protection and licensing of CSL’s intellectual property. Among the many licensing deals he was involved with, the most significant included the Gardasil license to Merck & Co., the licensing of the Iscomatrix® adjuvant platform technology to the world’s leading vaccine manufacturers, and establishment of the P.gingivalis vaccine technology collaboration between the CRC for Oral Health and Sanofi-Pasteur.

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THE THREE ELEMENTS: There are three complimentary design elements that are needed to deliver the promise of SOT training which is to double the students’ speed of thinking in 30 days.

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These three design elements are combined to offer students a powerful development program of authority plus technology plus evidence.

1. SOT Brand - provides authority and credibility that the SOT promise actually works.
2. Brain Software and Apps - the daily lessons deliver the technology - the tools and skills to make it work.
3. KPIs xIO - choosing various KPIs to measure and apply the tools provides the results. This is the evidence to prove that SOT training works and shows the transparency for the client to measure their Return On Payroll.

 

The biggest untapped B2B opportunity is STILL how to solve the ‘customer engagement’ problem. With NewSell you don’t engage the customer by sell, sell, selling … your aim is to disqualify the non-customer from buying. With limited time and energy available for the marketplace this is an X10 strategy for creating value.

 

The much better way to disqualify non-customers is by Word Of Mouth (WOM). And, the much better way to create word of mouth is with satisfied customers who Buy And Tell (BAT) their friends. This is non-customer disqualification squared! This is called WOMBAT Selling. – Michael Hewitt-Gleeson.

 

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“WOMBAT Selling: How to sell by Word of Mouth”

Nothing has changed the business environment more than the WWW, in the last 20 years. Now, with the Apple platform and its glittering array of devices supporting Facebook, Twitter and Google the customer is not only right … the customer rules!

Today, WOMBATs are customers who, in their own right, are global publishers, broadcasters, niche marketers, content-providers and network producers and all well aware of the fact.

When it comes to your B2B offer there are those who will buy and those who will not buy. You need a strategy to sort out the customers from the non-customers. To help businesses create new customers Michael Hewitt-Gleeson has written WOMBAT Selling: How to sell by Word of Mouth.

• A WOMBAT is a satisfied customer who replicates another satisfied customer.
• W.O.M.B.A.T. = Word Of Mouth Buy And Tell.
• A WOMBAT is a customer who is so engaged with your offer or your business that s/he passes it on to those in her/his business or social network. This is customer engagement squared!
• WOMBATs pass it on. Pass it on. Pass it on.
• WOMBATs replicate. Replicate. Replicate.

WOMBAT is a powerful solution to the ‘customer engagement’ problem

WOMBAT is the killer app for selling. The WOMBAT strategy is based on the selling switchuncheck2check. Use the switch to multiply your customers by ten for an immediate surge in an individual’s sales results, or, for a much better return on enterprise marketing. The selling switchuncheck2checkwas researched and designed by Dr Michael Hewitt-Gleeson as part of his PhD, the first in the world on lateral thinking. His external examiner was the legendary American pollster and market scientist, Dr George Gallup Sr of The Gallup Poll.

You have created the first new strategy for selling in 50 years. You have presented a new approach to a very old subject with proof that your ideas do work. There are parallels with your ideas and how I think advertising works. Your thesis also has the quality of being very well written. – George Gallup.

The NewSell Switchuncheck2check–is written up in Hewitt-Gleeson’s books on the theory and practise of selling. They are: NewSell; The XIO Memeplex: Multiply Your Busines By Ten! and WOMBAT Selling: How to sell by Word of Mouth.

••• FREE BOOK •••

Click here to request your own copy of the ebook

“WOMBAT Selling: How to sell by Word of Mouth”