Lateral Thinking Certificate-Advanced (LTC-A) – Lesson #05 –Introduction to Memes

There are the common memes spread via the Internet, often through social media, that are funny images paired with a concept or catchphrase. They’re called internet memes. But, these are just the top of the meme iceberg. There’s a lot more going on with the real power and behaviour of memes than just trivial internet jokes.

• Click here to view this lesson’s tutorial (43 mins). For context note that the time of filming was prior to COVID-19 to be declared a pandemic …

DFQ #05: What, in your opinion, was the most useful idea you got from this lesson?

PS If you are into memes here’s some further reading – my fastbook Antidote! – a 15 min read. For context note that the time of publication was before COVID-19 was to be declared a pandemic …

33 thoughts on “Lateral Thinking Certificate-Advanced (LTC-A) – Lesson #05 –Introduction to Memes

  1. Memes can create a mental image, the mental image could participate in creating create a mental pattern , this mental pattern could participate in creating your view of the situation.

  2. Memes a pattern of thinking and a different form of the expression. Works like magic bullets. It highlights the idea and also makes the topic interesting and attracts you while you may not be interested in whatever the topic is. It may act as a virus that hacks your mind. One needs to learn how to check memes in order not to be influenced by it as well to be able selecting the appropriate memes for achieving one’s goals.

  3. Meme is such a powerful process and it must always be useful and must have greater outcome for the purpose we so designed for.

  4. That there are lines of thinking called memes. That one needs to learn to critically examine/evaluate memes to enable quickly dropping/shunning the toxic/wasteful ones; and to enable selecting the appropriate memes for achieving one’s goals.

  5. Very interesting indeed. Now I am thinking about memes. I wonder how we can amplify the purpose of our organisation – how can we create a meme or a memeplex that transfers our internal organisational culture to the external eco-system – via our customers – to “infect” and “acquire” people to our culture and purpose

  6. DFQ from Jo:
    I enjoyed learning about the true meaning of “memes”, however what I found most helpful from this video was the examples of applied BVS thinking, in particular the example of the marathon race plan

  7. The 15 billion years got me confused…were you instigating a meme with an obvious error or going along the lines of people hours (e.g. 1 person takes 8 hours so 2 people take 4). Anyways, Dawkins memes and genes are excellent models to view the world (a BVS no less!). I see how this could be useful in selling science, something scientists are notoriously not good at. In the running of science, I’d still like to think that the important idea is greater than the most memorable though there are countless counter examples (e.g. VHS vs Beta).

  8. Didn’t know so much powerful a meme can be and make a strong impact!!!
    Antidote is showing a realist way to see it.

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