The Ten Steps to x10 Thinking

In the mid-80’s, when Jack Welch launched GE x10 he said: “I would love to have a management team that really understood the cvsx10=bvs equation. It’s the value-added role in the management process”.

At that time GE was a USD35 billion manufacturer of everything from locomotives to light bulbs. By the time Jack left in 2001 GE market value had maximised to USD484 billion making it the most valuable company in the world.

Today, the most valuable company in the world is Google. In February 2013, WIRED Magazine’s Steven Levy interviewed Larry Page of Google and wrote:

Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that you’re basically doing the same thing as everybody else. That’s why Page expects his employees to create products and services that are 10 times better than the competition.

MICHAEL HEWITT-GLEESON designed GE x10 for Jack Welch and is acknowledged as the ‘father of x10 thinking’. He is the author of The x10 Memeplex: Multiply Your Business By Ten! (Prentice Hall, 2000). Michael talks about x10 thinking here …


Thinking, in any situation, is escaping from your current view of the situation (cvs) and searching for a better view of the situation (bvs) …

1. Universal Brain Software

… the switch is the universal brain software known as cvs2bvs.

2. Switch Parallel Universes

… the universal brain software allows the brainuser to switch from one parallel universe to another.

3. NOW is a cvs

… at any particular NOW moment in spacetime the brainuser has a cvs.

4. Two cvs Options

… two cvs options are DEFEND the cvs or ESCAPE the cvs

5. IF escape THEN search

… if the brainuser can ESCAPE the cvs then he, she or it can search for a bvs.

6. cvs x10 = bvs

… a bvs can be ten times better than a cvs.

7. The Thinking Switch

… cvs2bvs is the x10 thinking switch from cvs to bvs.

8. Hop Sideways with 10 Power

… cvs2bvs allows the brainser to hop sideways across parallel universes using tenpower, the power of 10.

9. Explore the cognos

… cvs2bvs empowers you to explore the cognos, the multiverse of possible thoughts and x10 thinking.

10. Flip the x10 Switch!

… Flip the x10 switch from cvs to bvs!


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309 thoughts on “The Ten Steps to x10 Thinking

  1. I believe the imperatives have been chosen to activate specific neuro functions to assist you to think differently.
    Cvs to BVS can assist in altering ingrained patterns of thinking by opening new pathways.

  2. When confronted with a task… stop.. step sideways and think… Options, options, options. Then choose!

  3. Remain open minded and flexible when reviewing a situation. Ultimately trying to maximise the potential of any CVS by ensuring that you push past your own limitations.

  4. Don’t make a rushed decision. Stop and think abut the question/situation and then with your new BVS, make a decision that best suits.

  5. We all know that we should think before we speak/react- it will generally result in a better outcome(BVS). With this training it reinforces best practice and hopefully will become second nature rather than reacting from the more primal/emotional brain.

    Also thanks for the Ebook, I am sure it will be a great read !

  6. When i confront a problem to deal with. I’m going to come up with 10 possible solutions and pick one that would give me the quickest and best outcome.

  7. Start concentrating on escaping the cvs more than defending, just because something has worked in the past doesn’t mean it is the best approach for the future.

  8. Don’t get stuck in one line of thinking, ” escape ‘”, I am not sure about defending a CVS , as this would only be perhaps the best solution if you have already explored all of the possible outcomes of the BVS.