The Ten Steps to x10 Thinking

In the mid-80’s, when Jack Welch launched GE x10 he said: “I would love to have a management team that really understood the cvsx10=bvs equation. It’s the value-added role in the management process”.

At that time GE was a USD35 billion manufacturer of everything from locomotives to light bulbs. By the time Jack left in 2001 GE market value had maximised to USD484 billion making it the most valuable company in the world.

Today, the most valuable company in the world is Google. In February 2013, WIRED Magazine’s Steven Levy interviewed Larry Page of Google and wrote:

Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that you’re basically doing the same thing as everybody else. That’s why Page expects his employees to create products and services that are 10 times better than the competition.

MICHAEL HEWITT-GLEESON designed GE x10 for Jack Welch and is acknowledged as the ‘father of x10 thinking’. He is the author of The x10 Memeplex: Multiply Your Business By Ten! (Prentice Hall, 2000). Michael talks about x10 thinking here …


Thinking, in any situation, is escaping from your current view of the situation (cvs) and searching for a better view of the situation (bvs) …

1. Universal Brain Software

… the switch is the universal brain software known as cvs2bvs.

2. Switch Parallel Universes

… the universal brain software allows the brainuser to switch from one parallel universe to another.

3. NOW is a cvs

… at any particular NOW moment in spacetime the brainuser has a cvs.

4. Two cvs Options

… two cvs options are DEFEND the cvs or ESCAPE the cvs

5. IF escape THEN search

… if the brainuser can ESCAPE the cvs then he, she or it can search for a bvs.

6. cvs x10 = bvs

… a bvs can be ten times better than a cvs.

7. The Thinking Switch

… cvs2bvs is the x10 thinking switch from cvs to bvs.

8. Hop Sideways with 10 Power

… cvs2bvs allows the brainser to hop sideways across parallel universes using tenpower, the power of 10.

9. Explore the cognos

… cvs2bvs empowers you to explore the cognos, the multiverse of possible thoughts and x10 thinking.

10. Flip the x10 Switch!

… Flip the x10 switch from cvs to bvs!


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287 thoughts on “The Ten Steps to x10 Thinking

  1. x10 thinking applies to every part of my life . The bit that challenges is x10 better . It’s not incremental it demands a dramatic shift in perception and act ion – to me the the thing that resonates is moving from uncheck to check .Seeking opportunities and people to actually create opportunities to interact .my bvs continually becomes a cvs – it’s a never ending process

  2. I’m not sure about jumping from one universe to another but I certainly understand the need for agile thinking to be creative and continually improving to better ourselves and stay ahead of the game.

  3. CVS versus BVS i have an opinion if i think it is right i can defend it if it is incorrect or negligble i have the power to change it

  4. Every adversity has in it the seed of an equivalent or greater benefit.
    I always look for that seed by flipping my switch from cvs to bvs. It always comes out better.

  5. The most interesting insight of this lesson is that I can become aware that I can expand my thinking . That I can see things in a different light.
    A specific example of thinking outside the box , for me was, many years ago, I was working at construction and was getting overpowered by all the hard work I had to do. I saw an ad for training as a hypnotherapist and applied , passed the course and ended up practicing therapy as a hypnotherapist.
    I continued studying, and now have a B.A.( hons.) Psychology,A Diploma in Counselling, (University of Ulster) , Diploma in Personal and Executive Coaching, Certificate in Training and Development, and am finishing a Masters in Social Science.
    Take that leap of faith! Who knows where it will take you!

  6. 1. It focuses on possibilities as opposed to the preferred. Moving beyond accepted norms, implies that man-made rules and guidelines as being artificially restrictive, promotes creative and innovative thinking, the status quo is there to be changed.

    2. In a recent sales transaction, I agreed to furnish certain approvals/drawings I wasn’t legally bound to do so, against the advice of my lawyer as this may subject me to possible future legal liability.

    My concession secured the final and complete payment of the purchase sum, averting a possible delay in the final settlement which is an option open to the buyer. At the same time, I saved him face as he can claim to have won the concession of obtaining the approval/drawing which he had overlooked.

    So, in exchange for a quick settlement, I incurred a negligible extra expense while making him look good. If he were to resort to any future legal recourse, it will not be for aborting the sale, but over an approval drawing which I will be furnishing him. I also am privy to the fact that an approval from the authority is not required for my situation which puts me on the right side of the law.

    If I had heeded my lawyer’s advice, I would have played hardball knowing that the sales and purchase contract would shield me from any legal wrong-doing, but only after the case plays out in court which will take months.

    Instead, I conceded to making a mistake, assured him of taking remedial action, which saved him face and me time. This was not without legal risks but an immediate significant financial risk has been averted, in exchange for a negligible one and a few unfriendly letters from his lawyer.

    My action and decision may appear surgical and wise in retrospect but I took them against the wishes of my wife, lawyer, and almost everyone else, and had to live with their opinions, cautions, and grumblings for several weeks until the whole episode played out.

    Truly, cvs does not equal bvc. cvs10x = bvs. In this case, way exceeds 10x.