The Story of XIO

By the time that Tom Cruise was running around in 1996 screaming, “Show me the money” already for a decade the mantra of the revolutionary business leader, Jack Welch of GE, had long been, “Show me the value!” Because, in the real world, Jack knew that before you can create money you first have to create value.

By the time he left GE as CEO, Jack Welch had grown the company from a market value of $14 billion to a market value of $410 billion making it the most valuable company in the history of the world.

By then, The General Electric Company was the #1 brand in the US making everything from locomotives to light bulbs. The 100-year-old global business enterprise had undergone a cultural transformation under the leadership of the new Chairman.

His vision was to change the culture of GE from a traditional industrial, top-down hierarchical company to a modern “boundaryless”, communications and market-aware company focused on creating much better value for customers and much better return for shareholders.

GE XIO – The Simplest Idea in the World

At that time, to accelerate his vision Jack Welch sought out Michael Hewitt-Gleeson as his personal advisor for several years from 1984. Michael created a bespoke transformation meme called GE XIO. The idea behind the GE XIO meme was to engage GE employees across the enterprise to create ten times the value for the GE customers and therefore to raise ten times the total return to the GE shareholders.

Cleverly and with his focus on the value-creation philosophy, Jack began a re-design of the 100-year-old GE organisation. Installing X10 memes across the enterprise and mentoring GE senior executives in the use of the cvs2bvs brain software to drive globalisation and value. They used to call him ‘Professor Jack’ as he personally conducted regular training sessions in the GE Leadership Academy at Crotonville-On-Hudson, not all that far from West Point.

Friend of the Company

To help magnify Jack’s strategy Michael combined multi-media corporate conference presentations and live masterclasses across the enterprise. At the same time he was Jack’s XIO mentor privately mentoring in 1-2-1, strategic consulting meetings on crisis issues like the ‘Caspar Weinberger Affair’. Jack often referred to Michael as “my new guru”.

Acknowledging his key role in one of the most successful corporate transformations ever undertaken in the US Jack Welch wrote saying, “Michael, you are a friend of our company”.

The full story of GE XIO and how to use the XIO memes is written up in Hewitt-Gleeson’s book The XIO Memeplex: Multiply Your Business By Ten! (Prentice Hall 2000).

Since the 80s, there have been many Fortune 500 companies who have tried to emulate the example set by GE and copious volumes have been written about Jack’s value-driven transformation of his company. Today, Larry Page of Google says he “lives by the gospel of X10” (WIRED, Feb 2013).

The Viral Power of Simplicity

JACK WELCH, CEO of GE used cvs2bvs as an enterprise solution to accelerate the transformation of GE from a 100-year-old slow-thinking monolith to a fast-thinking modern business with a growth surge of 4000% in shareholder value.

He wrote: “I wish I had a management team that really understood the cvs2bvs equation because it is the value-added role in the management process”.

Even before the www and the rise of Google Jack Welch understood the viral power of simplicity. He used cvs2bvs as a killer management app for value-creation and watched it spread across his enterprise. He did this because he said,cvs2bvs is the simplest idea in the world!”


First Law of Thinking

cvs ≠ bvs

“the current view of the situation (cvs)

can never be equal to

the better view of the situation (bvs)”

Second Law of Thinking

cvs x10 = bvs

“the better view of the situation (bvs)

can be ten times

the current view of the situation (cvs)”



Today, Larry Page of Google lives by the gospel of 10x!


WIRED Magazine, Cover Story February 2013 by Steven Levy:

Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that you’re basically doing the same thing as everybody else. That’s why Page expects his employees to create products and services that are 10 times better than the competition.”


Multiply Your Business by 10!

In this exciting book, Michael Hewitt-Gleeson introduces a new way to think about business. He describes the x10 meme – the innovative idea of multiplying your business by 10.

Currently the business growth meme in most people’s brain is 10% per annum. Here the author stresses that the market is changing rapidly and businesses cannot stay the same. The 10% per annum meme is outdated and needs to be upgraded.

X10 is the focus for future thinking and for customer-driven businesses bent on profit share. Using three easy-to-follow tutorials, Hewitt-Gleeson guides you through The x10 Memeplex. Finally, a case study plan helps people to transfer these ideas into their own business practices.

This book will change the way everyone thinks about business. Go ahead. Read the x10 gospel. Infect your mind with the x10 meme. Be like Larry Page and multiply your business by ten!