Lateral Thinking Certificate (LTC-A) – Lesson #08 – TPF: Your Industry x10

If you’re interested in speed of thought, lateral thinking can be x10 faster than logical thinking and so the end point of lateral thinking can be value creation.

Bill Gates 1999 book, Business @ The Speed of Thought

But, what do we mean by ‘speed of thought’?

• Speed of thought is how lonG it takes you to change your mind. cvs2bvs.
Speed of thought is how long it takes you to escape from your current viewpoint. cvs2bvs.
Speed of thought is how long it takes you to stop defending your current viewpoint. cvs2bvs.
Speed of thought is how long it takes you to switch to a much better viewpoint. cvs2bvs.

The biggest roadbump to speed of thought is your fear of being wrong. The most common cause of cognitive inertia is mistake-phobia, the morbid fear of making a mistake. Excessive use of logic makes us fearful thinkers. Logic is a natural thinking style for humans because it is driven by the strong emotion of fear. The fear of mistakes. Western education has put too great an emphasis on logic, the kind of binary thinking focused on judgement of right vs wrong or good vs bad or black vs white etc etc.

At the level of human2human relationships, many causes of daily conflict often are exacerbated by binary I-am-right-and-you-are-wrong logic-style thinking. Our obsession with logic is bad philosophy. Our over-use of logic has made us very slow thinkers. Very fearful thinkers. Very aggressive thinkers.

The search for ‘better’

Especially in the business context. Most business thinking is far too slow and costly. Lateral thinking is a tool for speed of thought – for creating better solutions. Better strategies. Better opportunities. Better attitudes. Better timing. Better outcomes. Better returns. Better results. Better consequences, Better Futures, etc etc.

In the last lessons you considered TPFs for Your Job and Your Company. In this lesson consider a Three Possible Futures for Your Industry.

DFQ #08: Do a TPF for your industry?




69 thoughts on “Lateral Thinking Certificate (LTC-A) – Lesson #08 – TPF: Your Industry x10

  1. 1 Accelerating climate change and a drying Murray-Darling and other national river systems presents present us with the issue of do we continue to grow almonds, rice and cotton on the driest continent in the world. The challenge for the agricultural sector will be to determine what alternative options we have in the coming changing environment and landscape, particularly with regard to crops grown for food security.
    2. We import a significant quantity of horticultural produce from overseas (food miles), which is often deemed to be cheaper than that grown locally (often grown by the poorest people on the planet). However, when we will eventually be required to pay a carbon tax, the price differential on this produce will change. The challenge for the agricultural sector, particularly horticulture, will be to fill the gaps with locally grown produce. (doubling the price paid to subsistence farmers for coffee, cacao and tea in the third world, will have little impact on the price of our cups of coffee and tea and bars of chocolate)
    3 There has been an exponential growth in the use of plastics for packaging food for our convenience, particularly by the supermarkets (the demise of the paper and cardboard packaging is almost complete). Plastic is cheap because of the relatively low price of oil. The price of packaging does not include the cost of its disposal and recycling. If the use of this packaging was taxed, there would be an incentive to use alternatives, with many organic packaging materials already possible. There will be opportunities for our agricultural sector to be involved in producing organic, compostable packaging.

  2. 1) An agricultural industry that supports Australian production and value adding
    2) A government that dramatically improves its %GDP spend on research and innovation
    3) Finding better ways to leverage $$ on research investment for better outcomes

  3. 1. Essentially the status quo – efficient and profitable farmers are agile and continue to farm, managing incremental changes in industry policy and the environment over time. Farmers that cannot do this leave the industry.
    2. Veganism dominates world markets, leading to the industry’s contraction/ decline.
    3. Animal welfare concern in the market place leads to lower stocking rates and productivity on farm.

  4. 1. Australia dairy industry are facing enormous challenges.
    2. Profitability is the biggest problem.
    3. How to operate under drought and changing climate and remains competitive in the future.

  5. 1. Continue public/private collaboration
    2. Advanced technology therefor better faster throughput
    3. Climate change provides opportunities to develops different varieties for the future climate

  6. 1. Rationalisation and aggregation of livestock focussed R&D funding, innovation management and industry marketing occurs across industry and international boundaries. MLA/AWI/DA/M&W NZ merge to become the Australasian Livestock Industries, soon to be considering mergers with their American and British affiliates.
    2. Increasing divide and fragmentation of the R&D effort into small agile privatised R&D service providers and larger institutional research organisations.
    3. Large corporate value chains acquire, develop and capture R&D on plant and animal based protein to secure supply.

  7. 1. Climate change & water insecurity together with increased transport costs & consumer environmental awareness/action leads to agriculture focussed in urban and peri-urban zones and on plant-based products.
    2. Global ecological, financial/market & health pressures force an agricultural shift away from ‘luxury’ commodities (e.g. sugar, wine) towards more staple foods of higher nutritive value.
    3. The shortcomings of large, shareholder-oriented, low-employment-density corporate food producers lead to a resurgence in collaborative family/community agriculture improved environmental, social, health and financial outcomes.

  8. 1. Single sided generation of research ideas by researchers, who then seek funding.
    2. Identification of problems by industry that it then gets researched.
    3 Truly collaborative identification of research activities resulting from ideas for improvement, and identified problems.

  9. 1. Agriculture keeps inching forward through trial and error and demographic change.
    2. Climate change accelerates and makes many agricultural enterprises non-viable.
    3. Climate change accelerates and provides numerous possibilities for new agricultural enterprises.

  10. 1. Continued service in the public sector to to assist industries.
    2. Being flexibile and open to new ideas, especially in research.
    3. Adapting to new technologies (AI Deep learning).

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