In the mid-80s, when Jack Welch launched GE x10 he said: I would love to have a management team that really understood the cvsx10=bvs equation. Its the value-added role in the management process.
At that time GE was a USD35 billion manufacturer of everything from locomotives to light bulbs. By the time Jack left in 2001 GE market value had maximised to USD484 billion making it the most valuable company in the world.
Today, the most valuable company in the world is Google. In February 2013, WIRED Magazines Steven Levy interviewed Larry Page of Google and wrote:
Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that youre basically doing the same thing as everybody else. Thats why Page expects his employees to create products and services that are 10 times better than the competition.