We’ve all got PFC deficit these days …

On the cover of my book, The 4th Brain, sits the sub-title – What is PFC deficit … and can you fix it in your brain?

It draws attention to the problem we all have every day of mental stress and tiredness. We have to make decisions that have consequences. Sometimes, very big consequences to do with our health, wealth, productivity and our security. And, the part of our brain that is the decider is the PFC or Pre-Frontal Cortex. It does all the executive heavy lifting.

It’s the job of the PFC to re-appraise situations. To help make the better decision when the better decision is the harder thing to do. But it is a costly effort and PFC resources in your brain are limited.

• Click cover to start reading …

In 2020, more than any year in living memory, we are all suffering from PFC deficit.

Why? Because the demands being placed on our executive brain have risen sharply and spike relentlessly. When you are stressed, anxious or depressed your cognition becomes impaired. Cognitive overload can lead to poorer decision-making. In these Covid-days there is plenty of stress and anxiety going around for everyone. There’s plenty of cognitive overload afflicting kids, teenagers and adults.

Notoriously, cognitive overload decreases motivation and willpower. PFC willpower is a limited resource. When the PFC is under stress performance on difficult decision-making declines. Much research shows how after multi-tasking, social media or too much zooming, for example, we become less charitable, more likely to lie and even more likely to cheat on our diets 🙂

The 4th Brain goes on to discuss how you can fix PFC deficit in your brain using x10 thinking for making much better decisions every day. And there are many benefits to be had. For example,

  1. Wealth: Better decisions = better bank balance
    Your career, business, investment and commercial success is directly related to the quality of your decisions. Every day you make decisions that will either increase your wealth or decrease your wealth.
  2. Health: Poorer choices = poorer health
    Your physical, mental and emotional health cannot be separated from the pattern of choices you make. Every hour of every day you are designing your future. If your designs are weak your future cannot be strong.
  3. Productivity: Faster strategies = faster results
    The possibilities, options, strategies, tactics, pathways, networks and environments that are available for you to think about will either inhibit or accelerate your own personal productivity and results.
  4. Security: Deeper thinking = deeper security
    Your survival and growth, in a darwinian sense, cannot be separated from how you make your decisions over time. If you don’t do your own thinking others will do it for you. These other people, institutions or authorities may not do it well at all or even in your best interests.

This book is a gift and so there’s nothing to sell. It’s a fast 10-minute read. Feel free to pass it on to a friend or family member if you think it may interest them, too: https://issuu.com/carolinarz153/docs/the_4th_brain_book_v2/6

Those who’ve found the book helpful have had this to say …

It was bloody Fantastic! I can’t wait to see the results.

There are so many lessons and strategies that resonate with me, but I would have to go with cvs2bvs. I believe these 6 letters and 1 numeral accurately represent the power of this incredible mind tool.

It’s empowering knowing you have this strategy at your fingertips. I love it!!

My main takeaway is to spend more time searching for alternatives, rather than rush to choose from my current alternatives. ‘When you have two alternatives, the best one is likely your third one. Thank you so much!

That anything can benefit from x10 thinking, you just have to check yourself and make time to look for the BVS.

Highlights that I’m not applying enough brainpower to my decisions and shows I have definitely got room for improvement.

My main takeaway is that my brain is looking for the easy way of doing things, it’s lazy. It’s easier to say an idea is ‘good’ or ‘bad’, and move on, rather than think about it further which takes time and effort. It’s easier to look at the impact of a decision on a short term only, rather than contemplate the long-term effects on various stakeholders.

Michael Hewitt-Gleeson
1 September 2020

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