2. Too few REFERRALS

BIG Sales Problem Number Two is


The second most profitable business comes from referrals. Because they are more likely to buy they are less costly to acquire. They are more likely to become WOMBATs.

Referrals have a high lifetime value to your business. They are higher quality customers. Referrals are more likely to want to do repeat business.

Not having a daily flow of healthy referrals is a business survival hazard.

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