INSTRUCTOR TRAINING: next intake on 22 January, 2015



If you enjoyed x10 THINKING and find it both interesting and useful in your life then you are qualified to apply for this Advanced Thought Leadership Certificate (ATLC) training and have your name registered on SOT’s Roll of Thinking Instructors.

Thinking Instuctor training is leadership training and can be undertaken by any interested SOT member and is under the personal direction of Michael Hewitt-Gleeson.

How Can I Apply?

Application: If you wish to apply just write to Michael by clicking here.

If you can find a way to multiply your thinking skills by ten and also multiply your selling skills by ten, then you will also find that you have–as a result–multiplied your leadership skills by ten. This can be done through daily training and coaching.

I look forward to personally working with you in this next class of Thinking Instructors SOT (TISOT). And, on the successful completion of your TISOT training, to present you with your TISOT Certificate.





Who Can Be A Thinking Instructor?

There are no special qualifications or responsibilities for being a Thinking Instructor other than a genuine interest in thinking and in teaching thinking.

Many Thinking Instructors are school teachers, business people, sports professionals, parents and neighbours. There are four different types of Thinking Instructors:

– Self: Those who simply want the training for themselves. Who want to practise the skills in their own life for personal advancement, cognitive skill and well-being.

– Family: For teaching the skills to one’s family and friends and as a forum for family discussions to avoid conflict and deal with family crises.

– Business: Sharing the skills with colleagues, workmates, associates and clients to solve business problems and explore potential commercial opportunities. Also to find ways to cut costs and increase revenues. To raise morale and communications through employee participation and involvement in decision-making.

– School: Practising the skills in classrooms to accelerate learning and discussion skills and even, where possible, to teach THINKING as a separate curriculum subject.

– The above quote is from the Learn-To-Think Coursebook and Instructor’s Manual co-authored by Edward de Bono and Michael Hewitt-Gleeson de Saint-Arnaud (Capra/New, Santa Barbara USA, 1982, ISBN 0-88496-199-0). In 1982, Michael and Edward co-authored this book which became a cover story on all global editions of Readers Digest (at that time, the world’s highest-circulation magazine with 68 million readers) and SOT launched the biggest program in the world for teaching teachers-of-thinking.

Why “Thinking Instructors”?

Michael originated the idea of training thinking instructors when he co-founded School of Thinking with Edward de Bono in 1979 in New York.

Edward was very keen on the ‘train-the-trainer’ model and described it as ‘brilliant‘. He wrote to Michael from Cambridge (where he was a Professor of Investigative Medicine) saying, “training instructors has much more motivation”. After much discussion and planning, they decided to combine Michael’s CAP Train-the-trainer 6 principles with Edward’s CoRT Thinking syllabus and they started the School of Thinking on November 17, 1979 in New York.

The first intake for Thinking Instructors (TISOT) graduated in March 1980 in New York. One of the original graduates was Eric Bienstock who became the first Chief Instructor SOT and is now Vice Principal of the school.

What are Thinking Instructors?

The idea behind the School of Thinking’s ‘Thinking Instructor’ concept is threefold:

1. Thinking is a skill. It can be taught and learned like other skills.
2. The skills are designed to be simple, robust and effective. They are easy to teach and easy to learn.
3. Anyone who is interested can teach these skills to anyone who is interested in learning them.

As mentioned above, there are no special qualifications needed to learn SOT thinking skills and there are no special qualifications needed to pass on the skills as a Thinking Instructor. Having said that, SOT is also willing to list on our site those members who have completed the qualifying series of SOT training courses listed below and to issue them with the Thinking Instructor SOT (TISOT) Certificate.

— Click to download a Sample Certificate

If you enjoyed x10 THINKING and find it both interesting and useful in your life then you are qualified to apply for this advanced training and have your name registered on the Roll of Thinking Instructors.

How Can I Apply?

Application: If you wish to apply just write to Michael by clicking here.

SOT Instructor Certificate - 38 Lessons

- What is Thought Leadership and Leadership Thinking?

Thinking is the skill of leading your self. Leadership is the skill of helping other people to lead themselves. Like all skills, both leadership and thinking can be learned and developed.

Thought Leadership and Leadership thinking include the collection of strategies, tactics and skills that are used to train anyone who wants to become a much better thought leader and leadership thinker.

- Personal Training

This is my personal approach to leadership. There are many ways to approach this subject and, since you are interested in it, you've no doubt got ideas and experiences of your own to contribute. 

- Opt-in/Opt-out 

One of the great benefits of the online environment is the flexibility, convenience and autonomy it gives us. I also like the freedom of opt-in and opt-out. No pressure. No stress. If you like it you do it. If you don't like it you don't do it.
- Act of Will

However, even if you like the training it still takes an act of will on your part to persist with the lessons, invest the time and do the DFQs.

- 30 Days

The commitment in this training is 30 days. (5 DFQs x 4 weeks). When you complete all the DFQs you will qualify for the Advanced Thought Leadership Certificate (ATLC) which I will send you personally.

- Leadership Mood

Try to make your leadership training as enjoyable and as much fun as possible. From a cognitive point of view, mood is very important. Choose to enjoy your training. Try not to think of it as a chore. The leadership attitude is like the attitude you have when approaching an honours course or membership in an A-Team. Doing the training is good. Doing it with a leadership attitude is much better.

- The Pipeline and Peel The Orange

In this 30-days there are two quintessential leadership concepts I want you to learn and practise. The strong versions are used in training Royal Marines and elite military leaders. In this appropriate version I call them the Pipeline and the Peel The Orange or PTO.
If you not only get your head around these two leadership skills but also start using them in this next month, then we will have accomplished some effective and tangible leadership goals which will have been of great personal value to you.


FAQs about SOT

School of Thinking

Why a School of Thinking?

The School of Thinking seeks to make a difference in the world.

Since it’s foundation in New York in 1979, School of Thinking has disseminated over a half a billion thinking lessons worldwide. It is the first and oldest school on the internet and went online in 1995.

Today, SOT lessons are still open access and exported, from Australia, to members in more than 51 countries … 24/7/365.


How does the School of Thinking model work?

The School of Thinking is independent. It has an all-inclusive, swinging-door, opt-in/opt-out membership policy. Members come and go as they please. Anyone. Anywhere. Anytime. In 1995 SOT became the first online school on the internet.

Our viral training strategy has always been train-the-trainer. We are the longest-running program in the world and have been training Thinking Instructors continuously since 1980.

With whom is SOT affiliated?

SOT is free. It is an independent school. And so are the Thinking Instructors. SOT is not beholden to corporate sponsors, government grants nor to fundraisers. We do not have to meet public shareholders expectations. There is no cardinal, no censor, no imprimatur to tell us what we can say and what we cannot say. We use Wikipedia as our primary hyperlink resource for trainee due diligence and independent research.

DFQs = Daily Feedback

We also use DFQs – the daily feedback of our virtual campus – to inform our daily publishing effort. As a primary resource for our members SOT provides the coursebook, the lessons and training and the certificate for those who successfully complete the training and we list them on our Roll of Instructors. After that, Thinking Instructors are on their own and free to think for themselves, to experiment and to operate as they please.

As you would expect, SOT is neither traditional nor authoritative and does not seek to dictate a sets of rules for members to follow. The model is darwinian. It is is laissez-faire.

SOT does not offer to provide or manage affiliate programs or online community fora. Thinking Instructors are free to use the SOT tools within their own networks to start, train and lead their own independent groups with families, businesses, schools and communities and according to their own levels of energy and initiative.

SOT’s simple and robust design has proved to be a very successful model for long-term survival and with a less-inhibiting, faster and much wider spread of influence.

How do SOT members stay involved?

Since 1980 we’ve published weekly SOT newsletters as a regular resource. We keep members and instructors supplied with a steady flow of hyperlinked information, research, resources and ideas.

Practise. Repetition. Rehearsal. (PRR)

PRR is one of the four basic codes of SOT brain software (SDNT cvs2bvs QRH PRR). Members are encouraged to repeat the lessons as often as they can. Instructors may repeat the training anywhere and at anytime and also direct their students to SOT for online training 24/7.

We have three levels of training. Undergraduate, Graduate and Postgraduate.

There are SOT members and Instructors in over 50 countries since 1980. They are operating in boardrooms and on the shop floor. They work in universities and classrooms. They are parents, friends, professionals and adolescents.

There are now new cohorts of SOT Instructors in China, Italy and Brazil.

If SOT is independent then who funds SOT?

The SOT Model was created by Dr Michael Hewitt-Gleeson in 1979 and its design has been continuously evolved since then and privately funded by him with proceeds from his publishing, lecturing and consulting activities to business, government and academic institutions.

We have maintained our independence for over 35 years and have been able to survive the rapidly changing environment during this time by using this simple but robust train-the-trainer darwinian viral replication model.

In 2013 we began our evolution into the next phase. We have a new business partner who is helping to fund the program to disseminate the next half billion lessons.



The School of Thinking is the only school in the world that utilises the hyperlink to accelerate the teaching of metacognition. It is the largest neuroplastic program in the world for:

  • teaching “thinking skills” and

  • teaching “teaching thinking skills”.

Edward de Bono, when first seeing the SOT model for the dissemination and teaching of thinking skills, described it as “brilliant”.

  • This school is pro-science, pro-business and pro-family. It operates in a non-sectarian, non-partisan, non-political precinct in cyberia.

  • School of Thinking (SOT) is an independent school for the direct teaching of thinking, creativity, innovation, thought leadership and cognitive science.

  • There are School of Thinking (SOT) Certificates in three levels – Undergraduate, Graduate and Postgraduate.

  • SOT training is available on an opt-in/opt-out basis for those who are interested. You may opt-in for training and lessons or opt-out at any time you choose.

  • The four main benefits to members are better: wealth, health, productivity and security.

In 2012, more than one million thinking lessons were exported online from Melbourne, Australia to SOT members in the following 46 countries: Australia, United States, United Kingdom, India, Canada, New Zealand, China, Malaysia, Netherlands, Germany, Philippines, Spain, South Africa, Singapore, Ireland, Sweden, Japan, Belgium, Uganda, France, Mexico, Nigeria, Finland, Israel, Korea, Republic of, Norway, Czech Republic, Italy, The Vatican, Egypt, Brazil, Europe, Austria, New Caledonia, United Arab Emirates, Romania, Hungary, Dominican Republic, Cambodia, Luxembourg, Thailand, Macedonia, Cameroon, Azerbaijan, Qatar and The Bahamas.

35 years ago I had an idea. That idea was to start a Learn-To-Think Project to train 300,000 ‘teachers of thinking’ around the world. I shared this idea with Edward de Bono who suggested we call this project the Edward de Bono School of Thinking and so we kicked it off in New York in 1979.

This project was so successful that it has led to the largest program in the world for the teaching of thinking skills in families, classrooms and boardrooms.

Even in China they are now training ‘teachers of thinking’ because they are beginning to realise that China’s greatest asset may be the potential brainpower of its families.

In business in the 80s, CEOs like Jack Welch of GE were among the first to see the value of innovation which could come from the brainpower of GE’s knowledge-workers. Since then, other companies like Apple and Google have followed suit and developed employee brainpower to deliver extra value to their shareholders.

Over the years, this Learn-To-Think Project has published an evolving range of cognitive technologies including CoRT thinking skills, Thinking Hats, universal brain software (cvs2bvs), English Thinking and the x10 memeplex.

In 1995 I put the School of Thinking (SOT) on the internet. This was the first school on the internet. It was also the first school ever to use hypertexttext with hyperlinks – as a teaching tool. We believe hypertext is one of the cleverest learning tools of the www era.

SOT began to send out millions of pro bono thinking lessons by email to students in over 50 countries worldwide and it still does this every day. Employees receive the lessons for free. We charge employers a modest fee. These brain technologies have reached over 100 million people worldwide since 1979.

In those first days the ethos of the internet was “Information wants to be free!” and SOT became the world’s first school for teaching thinking to anyone, anywhere and at anytime.

As Sir Tim Berners-Lee, inventor of the WWW puts it, “The spirit of the internet was not one of patents and royalties but of academic openness”. In 1997 SOT won the coveted ‘Top 5% of the Web Award’.


Today, SOT is the world’s oldest and largest program for the teaching of THINKING AS A SKILL. It is an online school whose mission is “Teaching the world to think”. There are two strategies for accomplishing this mission:

Members start off with x10 THINKING and then they may proceed to further advanced training. The training is designed to help each trainee to become a skilled thinker through daily practice in speed thinking, creative thinking, positive thinking, lateral thinking and new brain software.

This training is provided because it goes beyond judgement to design thinking. It helps to provide a balance to hard-edged, religious ‘critical thinking’–the 2,500 year old Aristotelian Logic and Platonic Truth which was exported by Europe, with missionary zeal, around the world during the last milenium and which so dominates Western thinking.

Today, thousands of SOT members in over 50 countries from diverse cultures, careers and age groups received their email lessons. Some surf the lessons on a superficial level, others wade through each one slowly and academically and, of course, there is every other kind of utility in between.

Like an intellectual smorgasbord, members take from the training what they are ready to take and they apply the brain software – neuroware – in their own way and on their own terms. Nothing is ever imposed on them, however, each individual member does get his or her lesson from Michael every single day!

  • SOT training changes lives.

  • In 1979, SOT originated the strategy of not just teaching thinking skills but training ‘teachers of thinking’ which has became the world’s largest movement for the teaching of thinking in schools.

  • In 1983, SOT originated the method of using ‘thinking caps’ for the teaching of thinking skills of which Edward de Bono wrote in Six Thinking Hats: “may well be the most important change in human thinking in the past 2300 years”.

  • SOT also originated the concept of ‘brain software’ for the teaching of thinking skills worldwide and for raising innovation intelligence. The basic brain software taught by SOT can be stated in ten keystrokes as cvsx10=bvs and has been described as “the simplest idea in the world” .

  • SOT designed, built and operates the The Core Subject which is the world’s fastest platform for raising the innovation intelligence of an enterprise–a family, a school, a corporation or a city or a nation.

To opt-in and get involved go to and enrol with your name and email address if you want to start getting your First Ten Lessons. You can, of course, opt-out at anytime.

The Golden Rule: Never share private information! Ever!

The Strategy of Daily Practise x10

Timewise, it’s interesting to see that the celebrated Greek thinker Plato lived in ancient Athens around 2500 years ago. Because just around the same time, in ancient China, lived another great thinker … K’ung Fu Tzu.

This ancient Chinese master started one of the world’s most successful schools of thinking and his memes have gone viral and spread around the world and infected even more people than the Western Platonic memes.

Master K’ung (or Confucius as he has come to be known in the West) developed positive memes on ethics, behaviour and relationships and devoted his thinking to finding better possibilities in the world. He was a great master of CVS to BVS thinking.

SELF x10

Confucius had an insatiable thirst for knowledge of antiquity. In his sayings, he rarely used negative prohibitions but preferred to offer positive memes on how to find a BVS if you wish to behave as a chun-tzu or gentleman. What moved him was no lust for power but the will to attain true mastery. If you seek ‘self x10’ then understand your strengths and develop them with practise and mastery. But he was no abstract philosopher. He saw the need to be both a man of thinking and a man of action.

“I hear and I forget.
I see and I believe.
I do and I understand”.
– Confucius

His nature strikes us as smiling, open and natural. He was a man of the world and of the street who was driven to find ways to help improve the human condition. He founded a school for future statesmen. He edited the classics. And, most significant of all he is credited with beginning China’s great explosion of thinking in all its breadth and potentiality.

As a teacher Confucius was always encouraging his students to learn. He also believed in the importance of daily training and practise.

The Master said:

Is it not pleasant to learn continually and then to put it into practice?

Regardless of how the world treated him, Confucius could still maintain a positive attitude and go on learning and teaching.

Like Confucius SOT also uses Practise, Repetition and Rehearsal (PRR) to teach thinking using tools like brain software cvs2bvs.

x10 thinking

We also develop and use advanced tools like the TRIIII cvs2bvs matrix below in some of our complex problem-solving workshop sessions with clients.

TRIIII: The Three Levels

Once you get started with the TRIIII there are three levels of XIO thinking: 1 to 10, 10 to 100, 100 to 1000.


1 to 10

10 to 100

100 to 1000



Key in a keyword of ten keystrokes (red)

Do that ten times (orange)

Do that ten times more (yellow)


What if Australia sold cleverness to China instead of coal?

Australia sells about AUD$20 billion dollars a year worth of coal to China. Prime Minister Abbott claims that coal is good for China. Not everyone agrees. Many people think it’s time to give up smoking coal. It’s a health hazard.

What if the Clever Country sells Innovation to China?

Many Australians think cleverness is much better than coal. Australia can sell ten times the value of our coal sales in real Australian innovation assets to China. coal2clever. cvs2bvs.

With moonshot thinking. With a much bigger investment in science, in the CSIRO, in science and STEM education. With the inclusion of a Science Minister in the government. With a deeper engagement in the region Australia can become the Innovation Hub for South East Asia within ten years.

Bendigo and Adelaide Bank x10 Thinking campaign

Bendigo and Adelaide Bank evaluate their x10 Thinking campaign–a new enterprise solution for innovation and engagement.

It’s bottom-up. It is 100% online. It is designed and operated by the School of Thinking.

The purpose of the x10 Thinking campaign is to find thought-leaders across the enterprise and create a space for them to develop their speed of thought and innovation skills. In science we call this metacognition or thinking about thinking.

Every day, every participant gets a DFQ–a Daily Feedback Question–a fresh chance to use X10 Thinking and this is School of Thinking’s unique and clever trick!

The x10 Thinking campaign provides space for thought-leaders to practice speed of thought every day. Speed of thought is not considered a luxury. It is necessary. It is encouraged, trained and valued.

The x10 Report

x10 runs in quarterly cycles. At the end of the quarter there is an X10 Report. There are two parts to the x10 Report: one part is confidential to the CEO and the other is non-confidential to Participants and observers. For privacy: NO NAMES ARE EVER MENTIONED IN x10 REPORTS.

– CONFIDENTIAL: The CEO Report includes conversations (no names) voiced by employees specifically for the attention of the CEO. This report includes the employees’ top ten innovations submitted for the CEO to consider for evaluation and implementation in the next quarter. Again, no names are ever mentioned.

– NON-CONFIDENTIAL: The Participants Report includes a selection of 100 non-confidential conversations generated across the bank by the x10 campaign during the first quarter and are posted here below …



The feedback posted below is a sample of 100 conversations from employees who participated in the x10 campaign. This selection provides evidence of the success of the program in transferring the x10 Thinking technology to participating employees across the bank.

Employee conversations are evidence of x10 thinking, metacognition, thought-leadership, innovation and collaboration.

These are all ‘100% online conversations’ which demonstrate the effectiveness of SOT’s self-paced learning method. They show metacognition–the raised consciousness of thinking about thinking–which has facilitated an imaginative personal awakening for the individual employee who, after all, is the world expert at his or her own job.

These conversations are not confidential and are posted here for Participants and observers to read and discuss with team members for thoughtful analysis and evaluation …



The fact that my corporation took the time to consider that their employees might value the learning experience around sometime that was not specifically banking. The focus on moving from personal entrenched thinking ie. cvs2bvs (my view is not always the best view and can always use some further analysis). The simplicity of expression used ie. not presented by an expert utilising professional jargon in an effort to show how smart they are and how difficult their chosen profession is.
The bank executive team investing in growing the staff and asking us (giving us permission) to think and stretch ourselves.
That we involved outside thought leadership rather than relying on internal sources. That it is ok to think, and to think outside the ‘box’ (to pursue different modes of thinking and to seek different solutions). But the true value of this will not be realised until we can see that the organisation truly values different thinking and ceases to suppress those who step forward with different points of view.
Good to see the bank embracing the idea of being innovative and creative. Taking the time to stop & think about how we think & do things, and how we could do things better. The most important thing that I was able to extract from this campaign was: We have to stop to do what we do everyday to improve ourselves.Thank you for the opportunity, I am still watching TED and following the School of Thinking on internet.


If we had a few more X10 thinkers in our department then we could let go of some of the clutter and streamline or processes.
SOT's short and sharp modules made it easy to digest and reflect on each concept presented. Also, the x10 concept helps to break down mental barriers that we have in place when looking at potential solutions to an issue. It allows for broader thinking and therefore a broader range of possible solutions. We should all encourage creative thinking, but more than that, we should be demanding innovative solutions from ourselves. If we exhibit these behaviours as leaders then our teams will feel as though the have a safe climate in which to they can think differently.
Identifying developing thought leaders could be done through discussion, observing how staff work in smaller groups and through providing development opportunities and observing outputs and behaviours.
Thought choosers and followers could be engaged through open and honest communication, inviting them to include their input in the decision making process and creating a clear vision of the future that clearly aligns to their role. Thought killers are easily identified and the root cause of their dissaitisfaction needs to be uncovered — this then needs to be resolved or the thought killers moved on.
The program really gave me the opportunity to look at things from a different perceptive, there were topics that I felt strengthened my own believes and current practices and some that were brand new to me.


X10 is possible, it is a powerful method. CVS2BVS can be trained and learned. Focus in getting outputs.
cvs2bvs: Listen to your customers better.
Better to understand the CVS. Have a clear idea that X10 is possible to achieve.
Thank you Michael, I enjoyed your program. Being prompted to stop, think and ponder. Everything about the program was random — you never received the email at the same time each day or received the same ‘thought prompter’ as others did. Being allowed to express one’s thoughts and creative ideas outside the normal constraints of a work environment. Normally others in the business who don’t agree with you provide feedback to you “that you are different therefore don’t fit the business culture”. Conform or go. The single most important thing I personally extracted from this campaign was the opportunity to tap into my thinking and connect with how I feel about my CVS — both personal and business and consider what I am doing about to make it a BVS. We all have choices...
Now the general steps to get a BVS. CVSTOBVS is daily a mantra.
I can use this useful SOT lessons and X10 training for getting better outputs in my decision to start my own successful business; Finding the BVS and implement the solution with a method.
I have been studying thinking for most of my life, it is always good to learn more about it as there is always more to learn and relearn. This month my focus is on learning to kiteboard, there has definitely been a 10X improvement so far with a 10x to come. The outputs are better health, fitness and flexibility, plus lots of fun.
Accept my words of gratitude for the possibility to be a trainee at your school!!! It is hardly possible to speak about the outcomes as , to my mind, they are still to come. Many of them are unpredictable. The conception of “a CVS is not equal to a BVS” is extremely useful!!!
My outputs from SOT training: When in doubt do something. When you are clear do something. Activity leads or can lead to the change intended. There is always a BVS for any CVS.
I like the thought pattern around what has been vs what could be, thinking outside the CVS. I believe that the vision to look outside what is widely accepted as the normal (the CVS) and challenge that thinking to expand and change it (the BVS) is outstanding.
I'm more into the soft skills thinking eg how does our style drive our knowledge - as opposed to design thinking eg how can our knowledge drive better solutions. So I used the X10 to trigger intuitive insights when choosing how best to use my time during the day. It worked because I relinquished the need to control the details.
One of the things that I now practice everyday is the CVS and then the BVS. Thank you for the opportunity!.
X10 makes you think outside the box and it makes you look at your own thinking and how it can be improved/ modified. The single most important thing would be the CVS and BVS.  I’d not consciously thought about it but have often found that by putting into practice (whether consciously or subconsciously), this thought process has worked really well.
Short, thought provoking ideas

Ability to apply to day to day situations. The whole principle of X10 thinking. Multiply everything by 10 and imagine what that could be/mean.
It has given me insight into how others think also
my point of view is worthwhile, but I need to look outside the box. To be thinking outside the square is OK but you also need to listen to what is being said
 Hi Michael, Thank you for the trainings. Two things I liked most: BVS and be lateral and flexible (in allowing other people’s CVS — even as unfavourable as it seems - to potentially be one’s BVS). The single most important thing that I was able to extract from this campaign was to focus the mind on BVS.  I tend to plan, but circumstances seem to have always got the upper hand on me.  If I keep my mind concrete on BVS and assess ways of getting there, I think the fruitful results would be very sweet.
This training has really helped me in many different ways. The OUTPUTS so far has being very great, amazing and exciting. I have learnt and known that the CVS cannot be better than the BVS and that once a New BVS is known/identified, it automatically becomes a CVS and immidately, the search for a new BVS should begin. And this search is an endless one(hence, the BEST VIEW OF SUITUATION does not exist). I regularly apply the 10x principle and this helps me arrive at better results (at home, work and as a student) faster than normal for it enlarges/increases my views. The joy of learning all these and more is priceless.
and thought provoking videos, particularly TED talks. 
Never except the CVS and always look for the BVS despite the apathy of others.
Good Plan ! I can also, while visualizing the 10x list, say “CVS2BVS” aloud, anytime. I can also do this practice in the morning and before dropping off to sleep.


Understand I can control and improve thinking. This is a great learning.
Has made me think more about my thinking.
I did like having provoking questions that challenged you to broaden your perception on issues and to look for alternatives or even consider a proposal from another party. I guess overall it was designed to make people step back and think more broadly rather than channel thinking in one direction and if more people do that then the thinking is even bigger. I think to be in tune to other ideas and that there isn’t always just one way of doing things, and to speak up as no idea should be treated as silly.
so there is unskilled thinking and skilled thinking and it suggests it is possible to measure the level of skill in thinking….. I am expecting to discover that skilled thinking is considered superior to unskilled, and that thinking outputs such as decisions and quality of decisions have been determined to be better for all sorts of reasons when skill has been applied in the thinking.
There are so many other possibilities for my busines, possibilities that give more income, free time etc and the only thing blocking them is my thinking. I knew that intellectually but had never actually experienced it.
I actually enjoyed the questions, quite thought provoking. I looked forward to the daily questions, a little challenging.
I feel it has opened up my thought process definitely, not completely, but I do feel that I am capable of identifying the “bvs”.  Even though I don’t feel I need to change my cvs at this time, this exercise has certainly proved to me there are always alternatives to every thought and situation.
The single most important thing for me from the program was that there is so much more opportunities by just spending the time with thinking everyday, put it into practice and use some structured processes.
I took the brainpower audit in the spirit of fun & discovery & along the way I found it gave me a pretty good awakening experience. I often tend to think fast & automatically, drawing on my accelerated logic & experiential inventory. I wouldn’t call it a knee-jerk reaction, but more of a habitual routine from years of continual exposure to problem solving & opportunity finding. The audit suddenly highlighted some important aspects which I had often overlooked. For me, this always happens when life gets caught in the fast lane. So, I reckon this audit or any other similar audits would be useful to serve as regular self monitoring checkpoints. A pattern interrupt, so to speak. On the whole, it’s another learning experience for me.
Use the brain software to develop new skills. Lots of useful, simple, but powerful tools (like using the right questions, the steps to get results. I do remember the importance of laughing for example).
Instead of long planning, Do something and learn, analyze, think and do again.
I Think about the results that I want, and Start the work, Do the work, and then Notice whether I am bringing about the results that I wanted. I search for alternative solutions and methods, and am getting better outputs in the areas I apply these tools.
It forces you to look at situations from differing points of view. Showed me that everyone can view a situation differently. I think the biggest thing that I have gained is that there is no right or wrong answer just a difference in views.
The way it encourages me to think of the big picture, looking at situations from different angles. Being encouraged to become more objective and wait before responding, I felt I could be honest. Bad situations are not caused, always, by me. You help me to deal with these situations in a bvs way - I look outside the square.
Fresh thinking- avoiding being stuck in an habitual default approach to problem solving.
Thinking about thinking is not always intuitive- so it was great to be reminded of ‘second order’ logic and to be open to upping the ante on reasoning. As well as challenging my own approach to problem solving, logic and effective thinking, I love the idea that everyone in the organisation has been asked to do the same. If they did I have no doubt the collective effectiveness and productivity will have risen as a result. Thanks!
Being encouraged to think in a different way. Cvs2bvs. Thought provoking.
That Michael actually reads the comments and sends feedback or additional information where appropriate. No one is ever born a skilled thinker. Thinking is a learnt behaviour.

DFQs — Daily Feedback Questions

Unfortunately in my job I never had time to read any of your e-mails. I was really going to try and have a look what this was all about, but I struggle to read all my work related e-mails so unfortunately I miss out of an extra learning. I still have all your e-mails so hopefully I may get a chance to revisit these at a later date.
Some of the DFQ’s were really thought provoking — enjoyed thinking about them. It has definitely made me stop and think about things before I act and to look at things in alternate ways.  However, I don’t think I could quantify any improvement or otherwise at this stage.  Really need to re-cap and go over the DFQ’s again to reinforce and remember the strategies and learnings.
SoT training has been particularly useful in helping me to focus on the specific daily activities required to precipitate the outputs I need (new opportunities, projects and cashflow)
The daily reminders and prompts — ie: small time commitments but daily reinforcement. Well framed questions that made you apply your thinking to real life situations rather than just the theory. What has stuck with me is that even if you think you are well researched, informed and educated that there is always a BVS that is greater than your CVS.  It is crucial to seek a diverse range of opinions as people all think differently and their views are made up of web of different life experiences.
Thank you for the opportunity to complete the DFQ, I have gained so much and enjoyed each session. It is now time to design my own life, I am looking forward to continuing my own awakening… Thanks again…
Hi Michael, I enjoyed this x10 thinking campaign. The emphasis on shifting to a significantly better state (x10) versus a small (or no) change. The articles and DFQs that reveal truths, motives and conditions that underpin thinking and the opportunity to grow an improved mindset by using new skills. An important point extracted from the campaign is for each person to be aware of their thinking behaviour and to welcome the opportunity to try then cultivate new skills that promote better thinking which will deliver significantly improved outcomes. For the business to benefit, an ‘improvement’ attitude needs to be embedded in the culture (behaviour not just words in a values statement) designed to enable the potential of every employee.
The Daily emails meant that you were able to stay in touch and take time out of your day to focus on the DFQs and remind yourself of the importance of moving from the CVS to the BVS. I liked the videos however, there weren’t too many of them — some real examples of what people have done in respect of a specific DFQ and the results of what they had done in the workplace was really helpful.
 For me I always need to be thinking differently and challenging what I do and why I do it. The x 10 thinking is another great tool to use and apply to help us think through situations that we face day in day out both at home and at work. I thoroughly enjoyed it — thanks very much indeed!
Quick and easy to participate. Motivating. Thoughts drive actions & behaviours; and X10 stimulated an alternate way of thinking. If we can train our minds to be alert and more open to alternate options and ideas, improved performance & results are achieved. Thanks for the valuable insights.
Really gave me the opportunity to focus everyday on my own development. I can sometimes become so focused on tasks/jobs and projects that I don’t take a few minutes for my own development everyday.
The content was quite though provoking. I liked that that content was delivered daily. Then the program came to an end — I was really getting into it
Getting a task daily that was diverse, interesting and challenged my current thought processes. Really enjoyed some of video content and reading other participants answers, we all answered so differently.
It has helped me stop and really think about situations prior to acting on them. To listen more too every ones point of view.
Short amount of time required each day, so easy to remain committed. For the effort required, it has had a lasting effect. 
It has made me realise that I am not being true to myself & I needed to explore other options in my career.
Your method suited me ... short introductory article on the subject followed by an 'challenge' to respond. That gave me more than information, it gave me insight. I actually had to think outside of my habitual train of thought. Ouch, the resistance was immense.
Learning at own pace. It is brilliant. I have all the daily lessons in my x10 mailbox so I can refer back at anytime. The way you think can have a significant impact on not only me, but my colleagues and clients. My thinking views have changed for the better after completing x10. I plan to revisit on a regular basis and continue to practise my thinking. The power of 10 is my new thinking philosophy.
Thinking time and the broadness of questions. For me it was more about setting aside  the thinking time.
Most of the daily challenges to think differently. 
Enjoyed the other emails, I suppose you could call them newsletters. To be able to sit outside of any problem or challenge to ensure that all ways of action is considered and what any consequence may be. I am utilising this in my credit assessment especially with the more complicated ones. Daily reminder to be mindful. Daily challenge for creativity. Being present and thinking about things more broadly rather than just dealing with it and moving on.


It was great to be part of this course. I really enjoyed it. A big takeaway for me was to not focus on your own ideas/thoughts on a given CVS but to collaborate with as many people as you can, this way you are getting ideas/outputs to gain a BVS.
I have gotten better outputs from SOT training primarily at work. It has helped me to relate to co-workers and encourage them engage in SOT training.
I am now more aware of others, their personalities, their attitudes and have now become very good at predicting outcomes but am still somewhat trusting as I will always give people the benefit of the doubt unless proven otherwise.
I am in sales , wombat is helping me to sale more easily and build up more stable relationships with customers, on the other hand I am focusing on generating more value to my customers.
Multiply my career by ten by not being satisified with the status quo, by being open to new job opportunities (and more actively seeking them out), by focusing on opportunites within my current position, by improving my personal outputs and encouraging my staff to do the same both for their individual growth and for the benefit of the organisation they are currently working in.
Regular (daily). Reinforcement of positive behaviours WITH call for examples
. A great reinforcement of positive behaviours and dynamic thinking in a SHARED experience with colleagues.
If I spend more time thinking how I can get my project ideas linked to strategic stakeholders I will be able to increase projects outcomes and outputs by 10%.
Thought provoking statements — I thought about them and tried to take most of them on board. They changed by outlook. Small pieces of information at a time building on previous thoughts. It gave me a greater appreciation for thinking in the present and an ability to think about myself. It gave me the opportunity to change my outlook and consider the fundamental drivers of other people.
It was thought provoking. It was interesting reading the comments by other colleagues. Prompting me to think about things in a different way
The possibilities that exist
and the individual ownership  that creates a team result. 
think out of the circle, be confident in going for it with any ideas because they will lead to a more focused view of what you want to achieve.


Feel more relax, confident, motivated and moving fast to achieve big outputs.
I became an accountant — doesn’t that speak for itself. Everything has to balance, has to be right, black and white and no in-between. Luckily a few life changing events — marriage, children, mortgage, default, breakup etc got me to questioning the truth of what I believed. The awakening has begun.
Thank you Michael. How appropriate. Some might see these things under the heading of ‘wisdom coming with age’, but this is clearly ‘wisdom coming with The Awakening’. It just shows again that life is subject to change of course, by yourself. Excuse me now, I have to go and read it again.
How exciting life is awakening this sleeping genius and finding that there really is a Giant within, who has no need to compete but creates new original thoughts, ideas and concepts.
better outputs from this SOT training — motivated me to actually DO rather than think about it, to prioritise activities, and consider the WHY question a lot more
This awakening is a continual process and often I think I’ve got and then Bam! something happens and I have to think again. Awaken again. Thank you for this Michael.
The Awakening … It’s just marvellous… I feel as somebody is looking at me from I don’t know where and send me the words I need in this moment in my life…. I can’t believe it
Thanks to the awakening of this understanding I find myself much more willing, and able, to turn my necktop switch to on, instead of leaving it off and wallowing in the consequences. I do have a choice it seems.
this is way too awakening and pleasant to read, I feel like every sentence is written for me….. or could say i have written these words right out of my heart….. these words are really very touching. i appreciate the person who has written these words, who really understood the way of life and knows how to overcome in the right ways…….. really amazing……
Quite a high percentage of our brain lays dormant from birth. Could this be the awakening our brain has been waiting for
Discovering that we are creative beings and that it’s the non thinking or lazy part of me that copies or competes. Many great thinkers have written that a creative genius lays dormant within all of us. A few discover this creative genius and we enjoy the fruits of their creations.
Recognising that my quest for truth is part of the PTV in me. And the second awakening is what a bore I must be to others when trotting out my truth and evidence and speaking endlessly with my conviction. “Oh me O my”. Hope my habits can change faster in the future than they have in the past!
I can’t remember when it happened. I think it happened over time. But when I had the awakening, it allowed me to be an even happier person than I had been, and I always was a fairly happy person. I also became more at peace with myself. There is a lot of truth in the description of the Awakening written above. It’s so much easier being one’s own person.
When I left highschool I was broad minded, confident, knew who I was and where I wanted to go and/or do and trusted everyone that I came across thanks in large parts to my parents who brought us up in a sheltered environment. I experienced a lot of jealousy, a lot of spite, came across selfishness and many hidden agendas.
Every bad experience in my life has shaped the person that I am today. I have a very long memory, (however my short term memory sucks) and I am also very logically minded. My “awakenings” happen everytime I have a bad experience.
The obstacle to creating a better, more egalitarian world that supports and encourages every person’s highest potential has never been a lack of intelligence. While it is exciting to consider that humans generally use only a tiny fraction of their available brainpower.
My Outputs — Selflessness, Improved Culture, Realistic Growth, Acceptance, a Positive Legacy and an enhanced sense of Well-being.
Delightful insight. thank you for awakening us every day.
I’d like every day to be a new awakening for me — a new life and live that day as best as I can with no dwelling on regrets but rather with what can I do to make the day a bvs for me and those around me.
With due acknowledgment to accumulated ideas and discoveries and many life events, I would pick “socialism” as a key factor leading to my cognitive sovereignty. Although my “awakening” did not happen until many years after my formal education, that education made my awakening possible. And, born into the lower ranks of society in Britain, I think it is very unlikely that I would have had such an education without the social reforms prompted by socialism.
I have had a number of these ‘Awakenings’ in my life. Each time I have experienced one, I have made a change for the better. X10 has not only shown me how to look at things differently, it has also helped me to come to the realisation that it is time for another ‘Awakening’. Hopefully my future ‘Awakenings’ won’t be too far away?
The importance of reawakening my imagination and creativity. Having learned some time ago that on average only 2% of 40 year old’s are still imaginative and creative. 10% of 7 year old’s are imaginative and creative while 95% of 2 to 4 year old’s are. But the great news is that it our creativity and imagination never leaves us, we have just turned it off and can be reawakened even in adults of 60 years and older to at least an 80% level of what is considered outstandingly creative.
Without a doubt, my favourite moment was being introduced to Sir Ken Robinson. Sir Ken’s presentation was not only inspirational, but it also struck a cord with my own educational history. I suffered from mild dyslexia as a child which retarded my growth and ability to study for exams in several subjects (English, History, Geography & the theoretical side of Science) but luckily I excelled in other subjects (Maths, Music, Art, the manual Arts and the practical side of Science). Although this didn’t convince the teachers that I was smarter than they thought I was, I had an inner belief that there was a spark of something hidden beneath. When I matured during my apprenticeship year, that belief became stronger and I started excelling in my weaker subjects and started winning Top Student awards at Trade School. Later in life I went back to full time study (as a mature aged student) and again won Top Student awards at Technical College. I now enjoy life as a mentor to many others.What this campaign has done for me is to re-ignite the passion to put my ideas out there for others to feed off.


In my own job this is my x10 idea:
 Storage Reduction Campaign across all head office sites now we have wi-fi and follow-me-print to allow working more paper independently.  These are the potential results:

Up to 30-50% saving in printing and paper costs.  Open up floor spaces to allow better utilisation of floor areas (eg: additional workstations, collaborative furniture).
In my own job this is my x10 idea: Spoke at recent staff meeting about re-visiting (xxxxx) banking. I believe this is something our small community needs, and this would also draw business from the families involved. These are the potential results: Growth would be slow at first but if successful we could aim to grow our customer base by say 2%
Proposals that were not entertained prior to x10 thinking training: ‘Optimise’ Project Management Methodology. These are the potential (unconfirmed) results: Benefits free up capacity and reduce delivery time to increase project value delivered by more than $4m p.a.
In my own job CVS - I have created an eRoom workflow analytics database complete with dashboard to assist L&D employees to view their current work in progress and be able to identify future workload bottlenecks. These are the potential (unconfirmed) results: The BVS of this tool is to further develop it so it acts as a balanced scorecard and priority tool to align with business priorities and growth initiatives. L&D’s work in progress is currently sitting at an estimated 72% focus on ‘Run the Business - Maintenance’ with only 28% effort focused on ‘Advance the Strategy - Growth’ training interventions. 
In my own job this is my x10 idea: I had many small ideas that I applied in my daily basis to have more quality of life and better relationships with my colleagues. I also applied the x10 to the course I am doing now and it has been very useful. The results: I can tell you I harvest a better communication skill and better understanding from others. My main goal is to improve my creativity at work and in my life.  I am still working on it.
With any new task/project I specifically write down what the Current View of the Situation is, then I write a listing of what the Better View of the Situation is. I also ask others for their opinion. 
These are the potential results:
Higher staff engagement — they now feel included. Different ways to look at the project/task. Offers of help from other staff who then want to be apart of the Better view. 
In my own job this is my x10 idea:
To keep challenging the norm and pitching new ideas. To not be beaten down by the (numerous) naysayers.These are the potential (unconfirmed) results:

Continuous improvement.
I have an x10 idea that has just come to light (but it is still waiting to come to fruition).
I have just prepared a training module specific to our team, but ultimately will be used by other teams. The training is on MS Visio and has some initial generic MS Visio product-specific lessons and a final internal application specific lesson. The Training will need to be repeated at various times within our team, plus as new team members are inducted to our team and also for some associated teams as they come on board with the changes we are implementing. The idea is to record the training lessons and publicise it for anyone and everyone to use. These are the potential (unconfirmed) results:
 The cost will include some software to record screen sessions (approx $200), some input/advice from a colleague at another site who has experience in this area and my time and effort to pull it together. The risks revolve mainly around my ability to learn from my colleague and ultimately deliver the presentation. If my presentation is ill prepared, it won’t be well received and the uptake will be diminished. However, the potential savings include: - Only one initial upfront effort to deliver the training
- Participants can receive the training at their own convenience
- Pause the training & resume or repeat as required
- Return to the training as a refresher course as they start gaining more practical exposure
- It can form part of our team specific induction process
- Even though it may not be as good as a live training session, it is better than reading reams of mind numbing documents
- Other interested Bank wide staff members can still view the training if required (i.e. 2 of the lessons are generic)
- Bank wide teams can adopt this approach to their “repeatable” training modules. 
In my own job this is my x10 idea:

Ask people why not? and document why not?
- Why can’t we identify critical data items?
- Why not the stakeholder we aware of the list of critical data items?
- Why not they describe the data quality?
- Why can’t we measure the data quality?

Potential results:

Giving answer to why not? will make people identify challenges which can be dealt with specifically leading to progress. The CVS is to evade and avoid understanding data. A BVS is to understand the power of data and then harness it!




In the business, the two most important leaders are 1. the leader in charge of revenue generation. 2. The leader in charge of shareholder profit. The former is the Chief Sales Officer and the latter is the Chief Executive Officer. That is the quintessence of business.

x10 Selling

NewSell is the first new strategy for selling in 50 years!

– Dr George Gallup of The Gallup Poll



For an immediate surge in an individual’s sales results. For a much better return on your enterprise marketing budget. Newsell is the quickest way to multiply your customers by ten!

Newsell is based on the selling switch: uncheck2check.

uncheck2check was researched and developed by Dr Michael Hewitt-Gleeson as part of his PhD in customer science, under the mentorship of Dr George Gallup, founder of The Gallup Poll. Dr Gallup said, “Newsell is the first new strategy for selling in 50 years!”

uncheck2check is written up in his three best-selling books on x10 selling. They include both the theory and practise of customer science. They are:

– WOMBAT Selling: How to sell by Word of Mouth. (2010)

– The XIO Memeplex: Multiply Your Busines By Ten! (2000)

– NewSell (1986)




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