On x10 thinking


Jack Welch (1985)

“Michael, you are a friend of the company. I wish I had a management team that really understood the x10 equation. It’s the value-added role in the management process. It’s the simplest idea in the world!”


Larry Page (2013)

“I live by the gospel of x10.  Most companies would be happy to improve a product by 10 percent. Not me. I expect my employees to create products and services that are 10 times better than the competition. I’m not satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains.

1,000% improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process. I also call it moonshot thinking“.

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