“Creativity is the process of having original ideas, but there are several steps. The first step is imagination, the capacity that we all have to see something in the mind’s eye. Creativity is then using that imagination to solve problems — call it applied imagination. Then innovation is putting that creativity into practice as applied creativity.
There are several common misconceptions about creativity. The first is that people think that only SOME are creative. yet It’s in the nature of human beings that we ARE creative.
The second misconception is that creativity is about design and marketing. What the TED conference shows is that creativity is central to the practice of science and business and more. Creative initiatives should help you find what you are passionate about.
The third misconception is that you can’t do anything about it. Yes, you CAN cultivate creativity.”