TD11 – Is X10 possible?

In 2000 I wrote The X10 Memeplex: Multiply Your Business By Ten! (Prentice-Hall). The X10 Memeplex consists of two X10 memes which co-operate to grow the business enterprise by giving it an unfair survival advantage over competing enterprises.

The first X10 meme–cvs x10–increases enterprise brainpower and the second–check x10–increases enterprise market power. X10 also gives the enterprise the big survival advantage of SPEED.

The first X10 meme is needed to research and develop a much better offer, one that is much more attractive to customers. The second is needed to get much better exposure of the offer in the marketplace, to create many more opportunities for customers to buy.

When customers are more attracted to one offer than to others and when that offer is more easily available than others then it has a unique darwinian advantage over its competitors.

Scale X10, Service X10 and Speed X10

X10 is always possible. The multi-faceted and highly unstable environment of the marketplace is always changing and no way of doing things can ever be the best possible way. There is always a much better way of scaling your business, a much better offer to make to your customers and a much faster way of engaging the market than ever before.

There are many aspects to the changing marketplace but three major factors are enough to keep us busy for the coming decade: the boomers, science and technology, and the wired world.

The boomers are the largest generation that ever lived. They are better-educated and more prosperous than all previous generations put together. They are now at their peak years of spending. Their cash is cleverer today than ever.

There are smartcards, 24-hour markets, ASX quick-listings, online trading, free flow of capital, and a teeming array of financial products and services. While there are short term corrections and even recessions in the market, in the longer term there are, for example:

– more buyers with more cash than ever before
– more boutique options than ever before
– more personal trainers than ever before
– more millionaires than ever before
– more equity employees than ever before
– more gurus than ever before
– more self-help books than ever before
– more private companies than ever before
– more ASX listings than ever before
– more shareholders than ever before
– more consulting than ever before
– more wealthy women than ever before
– more wealthy children than ever before
– more philanthropic benefactors than ever before
– more tax collected than ever before.

There are more scientists alive today than all those who ever lived in the history of the world.

There is more intellectual capital in the world to day then ever before. They have already created more novel products, more productivity machines and more life-changing techniques than ever before in history. There is now more machine intelligence in the world today then ever before. There are already, for example:

– more health services than ever before
– more mobile phones than ever before
– more bandwidth than ever before
– more online contacts than ever before.

The wired world of the internet there offers more individual freedom than ever before. There are less despots than ever and the growth of democracy is the most legendary political phenomenon of our times. Even with all the current problems and issues, the world is still a much safer place than ever before in history. With CNN the world is united in triumph and catastrophe. There are already, for example:

– more tourists than ever before
– more video cameras than ever before
– more leisure than ever before
– more Help Wanted ads than ever before
– more lifetime than ever before.

DFQ: TD11:

From these last ten lessons on Think Darwin! what is the most important idea that you personally can take away and experiment with in your own life and career?

182 thoughts on “TD11 – Is X10 possible?

  1. Memetic thinking, which is looking at the cognos-the expanding universe of possible thoughts-in terms of copying opportunities.

  2. As a grandparent.. Carol Dweck magnificent Ted talk…”Yet” is a great BVS in the area of eduction.
    As an observer of the world since the 50’s I was taken with the Gorge Gallop’s comments on change from the bottom up. The scope and pace of change in my life time has been incredible and much of it has evolved, not from our Political leadership, rather from people power and individuals .
    The future looks bright if the power of X10 thinking and the concept of the Darwinian Machine and the inevitability of change becomes more widely accepted and harnessed in the world.

  3. That consistently using the x10 and Memetic thinking techniques, regardless of age, creed or socio-economic background makes anything possible and improvement both in your chosen career and life in general is guaranteed. More importantly the courses to date have left me more optimistic about my future than ever, which at 50+ is great news.

  4. X10 is always possible. There no way of doing things that can ever be the best possible way. There is always a much better way than ever before. Be ready, be open, let the X10 enter your heart and thought and not fear to move forward.

  5. How to speed up how those who report to me think. X10 service should then have the effect of speeding up those I report to…until the executive managers speed up and customers get more better service

  6. Don’t stop using X10 Thinking, apply it to every situation. Use X10, Advanced Leadership, and Think Darwin so they become PTO. Look for opportunity, be aware.

  7. The concept of memes and how they can become qualified to spread (the Darwinian machine). I should also mention the reminders of cvs to bvs and X10 thinking.

  8. The most important lesson that I learnt was increasing my career by 10X. Moreover, using memetic thinking was also valuable to me.thanks.

  9. More lifetime…and more chances to help others think…listen to them…just help…better and better yet…

  10. The greatest take away for me is to use all the brain power available to you to build your business/life x10, don’t think you need to be everything to everyone, allow all the people around you to be heard, look to move forward and change everyday.

  11. The meme. Become the meme of BVS thinking to influence those around you. (Use the mirror neurons to your and their advantage.)
    Investigate encountered memes and beware memetic thinking. Just because a meme has survived it is not necessarily effective for you/me.

  12. The strongest/ fittest survive, being the strongest no longer means having the biggest muscles but the ability to survive and replicate, pass on genes and memes. Its putting yourself and business in a position that is more appealing to others and therefor being chosen ahead of others to be used or replicated.

  13. The take away for me is the also the most interesting discussion raised by the Darwinian theory, which I believe to be the second replicator in our brains. Memes are here to stay and they selfishly replicate. Understanding how memes can coexist and combine to form memeplexs is something we should all spare some time to consider.

  14. Using x10 every day has helped me with selling and finding out more from the customer forward thinking and learning from the customer.

  15. x10 thinking has made me feel I can reach targets I wouldn’t have set myself before,it always reminds me of the Michelangelo phrase”the greater danger for us lies not in setting out aim to high and falling short but in setting our aim to low and achieving our mark”earliest form of x10 thinking.

  16. I think the most important and valuable idea that I have taken away from this is the X10 concept. Ever since I first heard this I have fallen in love with the possibilities and capabilities of yourself when you put your mindset into the x10 thinking style. It just goes to show that there is no such thing as impossible. There always a better way.

  17. The idea of implementation.
    It’s one thing to think about BVS but its actually doing it that will make the difference. I find that I always fall back into the “I’m to busy and just need to get this done”. This is where I need to stop and think of a BVS and then do something about it.

  18. For the rest of my life I shall have to constantly recall to mind that CVS#BVS, CVSX10=BVS, Escape + Search = Think, PRR and X10 all desirable outcomes.

  19. The ability to have an attitude to keep evolving in life and business and to never think you have learnt everything.

  20. That there are lots of amazing designs in nature using a very simple ‘darwin machine’ concept. All we have to do is understand how to set in motion a ‘darwin machine’ and perhaps also consider that memeplexes may improve the design.

  21. Our knowledge and our skills come from the others. we basically start thinking by inserting what could be copied from the others.
    Thinking and learning are both transferable, they expand our brain usage .If we get a growing brain usage ,then we could do lots of good things.

  22. What I take out of these ten lessons is the simple idea that we can extend our reach by sharing ideas (and memes) rather than keeping them to ourselves. We can grow by 10x if we help and let others help carry the goal forward.

  23. The speed of memes today is faster than ever before and the power of this for business. eg: Growth of Christianity vs growth of Facebook…

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