TD08 – More Kinds of Memes

Continuing on from the last lesson here are some more kinds of memes …

Killer memes

Some ideas, like ethnic or racial cleansing memes, wipe out the hosts of other ideas and destroy their ability to spread. Killer memes are good at attacking other memes like ‘mass production’ memes that can extinguish ‘craftsmanship’ memes.

I’ve written at length in Software For Your Brain about the killer meme, PTV, the Plato Truth Virus. I believe PTV to be the most dangerous of all killer memes. PTV-infected brains are crippled with the “I-am-right” and “you-are-wrong” viewpoint which has led to unspeakable horrors in wars, pogroms and mass human exterminations. It has been estimated that 26 million humans were killed due to PTV-infection in the last century.


Commonsense memes

Certain memes make so much sense that everybody spreads them around. Recently, in the hot Melbourne summer there were severe power shortages. Even though people would normally have used their air-conditioners and other appliances they were asked to cut back to avoid total blackout. They did so and the government was surprised at the high level of compliance.

Beware+Snakes_web-1Some commonsense memes like avoiding danger memes (esp. snakes and spiders) have made sense for so long that they may now be genetically programmed into our brains.


Unfair advantage memes

Some memes give the host an unfair advantage over those who don’t have the meme and so they spread. A new business strategy meme, like adding .com to your business name, may give a business an unfair advantage over those without it.

Of course, such memes may spread to a point where the advantage is no longer an advantage since everybody has adopted it, in which case that meme may die out or may just simply become a commonsense meme.

unconditional-guaranteeThe UMG meme is an unfair advantage meme. UMG means Unconditional Money-Back Guarantee. Any commercial offer that includes the UMG meme may have an unfair advantage over competing offers. The ‘Free meme’ is another example.

Dissonant memes

At any particular time each individual mind has its own memetic state which is based on the current balance of power of its memes. Whether or not the reception of new memes is successful depends on which memes are already established in a mind. Which new memes will thrive in that mind can depend on their dissonance with the current memes.

Every Xmas for 12 years I played Santa to a local pre-school class of 4-year-olds. The kids were nearly as excited as their doting parents who looked on from the back of the class with their video cameras. It was great fun and I tried to do something different each year. Each year we all sang along with a carol and one year I told the kids that Rudolph had come down with the flu and his famous red nose had temporarily changed colour. I then asked everyone to all join in and sing ‘Rudolph the Blue-Nosed Reindeer’.

billyBlueNoseThe kids loved it but many of the parents couldn’t bring themselves to sing along. Some looked horrified and seemed to be saying to themselves, “Is he allowed to do this?” Apparently, the ‘blue-nose meme’ was causing them too much cognitive dissonance.

Compatible memes

On the other hand, certain memes may be quite harmonious with the current memetic state of a host brain. Such memes are compatible and may easily find a welcoming home. As an example, if today I were run across a newspaper article on memes I would give it my immediate attention. Since I am writing about memes and am interested in the subject any ‘meme’ memes would be very compatible with my current memetic state.

repetition-1-300x300From time to time I train athletes using an adapted program called the School of Sports Thinking. A recent example was a young married couple who were having a slump–she was a Badminton player and he was a triathlete–and they were sent along for a chat. The skills we teach only work if you practise them.

We taught them the SOT brain software which includes the PRR meme which stands for Practice, Repetition, Rehearsal.

Within six months of training Michaela Smith became a Commonwealth Games Medallist for Badminton at Kuala Lumpur and her husband Shane became a Canadian Ironman at Penticton BC. For sports people the PRR meme is a compatible meme but I found that many business people do not appreciate practice and repetition.

Co-operative memes (memeplex)

Richard Dawkins in Unweaving the Rainbow describes co-operative memes

Memes, like genes, survive in the presence of certain other memes. A mind can become prepared, by the presence of certain memes, to be receptive to particular other memes. Just as a species gene pool becomes a cooperative cartel of genes, so a group of minds–a ‘culture’ a ‘tradition’–becomes a cooperative cartel of memes, a memeplex, as it has been called.

Some memes work much better together than alone. They co-operate. Two or more memes that work this way are also called a memeplex. The memeplex attracts compatible memes and wards off memes that are incompatible.

A business offer might be passed on if there’s a promise of a reward. Most of us have been spammed by email chain letters that not only promise good luck but also threaten bad luck if they are not passed on. These two memes co-operate with the chain letter meme and may increase the likelihood that the memeplex will be replicated.

A memeplex is a league of memes that work together as allies. They self-organise into a commune because their survival is maximised as part of the community.

X10_Thinking_The_Book.jpg2All the lessons from this course are part of the first Tutorial in my book The X10 Memeplex: Mulltiply Your Business By Ten (Prentice Hall, 2000).

‘Meme’ memes

When I first wrote this referring above to ‘meme’ memes I decided to do a quick WWW search (17/02/2000). Using the Alta Vista engine, a search for ‘meme’ found references on 543,750 web pages. Searching ‘memetics‘ found 25,796 references and for ‘Richard Dawkins‘ there were 33,521.

Compare this, for example, with ‘Edward de Bono‘ (11,071) and ‘lateral thinking‘ (9,149) which was coined ten years earlier than ‘meme’ in 1967 and we can see how successfully the meme of ‘meme’ is spreading in our culture at the present time.


Today (18/01/15), by way of comparison, I just googled the same searches again and got these results:

– ‘meme‘ found references on 238,000,000 web pages

– ‘memetics‘ found 309,000 references

– for ‘Richard Dawkins‘ there were 17,300,000.

– with ‘Edward de Bono‘ (1,480,000)

– ‘lateral thinking‘ is (1,890,000).

DFQ TD08 (Feedback Question):

Give another example, from these kinds of memes listed above, and say what kind of meme your example is?

190 thoughts on “TD08 – More Kinds of Memes

  1. Meme Killer: The concept of sin kills action, innovation. The idea of danger made the same, paralysis by fear.

    Commonsense memes are easy to spread, regularly goes with tradition or practical and simple concepts. Those are very powerful and use by commercials for example.

    An unfair advantage meme are easy to copy, now the life of the advantage tends to be shorter. A very interesting idea for the people who works in innovation processes.

  2. The lottery memes by the telecommunication company using car text to short code and win car.‘memetic‘
    TV advertisement memes on drinks and food which endanger our health. ‘memetic‘

  3. Cooperative meme
    – Standing single file in line
    – Waiting for the signal to walk across a street-also a safety meme

    Conformity meme
    -standing facing the doors of an elevator
    -not yelling during a point at a tennis match or during a golf stroke
    -eating hot dogs at sport events

  4. Unfair Advantage : Re-structuring , Business Process Re-engineering :. I have observed at a point of time if one organisation is doing re-structuring sometimes in no time 6-7 join the game.
    Cooperative Memeplex : Weight loss , Healthy Food , Organic Food , Healthy Living, Meditation , Yoga these are cooperative memeplex
    These memes are Cooperative Memeplex “Stress Management , Happiness , Engagement , Empathy” and at the same time people , organisations focussing on the above memes will have Unfair Advantage therefore that might be assisting in their spreading.

  5. The Incursion Meme: This meme advances with the intention to TAKE OVER and REPLACE a meme or memeplex previously residing in a host. It behave much like the superior player in a chess game. Of course it may soften certain edges but overall it takes over the board and captures the chief meme in the relevant area of the hosts thinking. It is not a Missionary Meme which may merely present itself without the power to replace. The Incursion Meme ultimately seeks to win ground and replace.

  6. The personal communication devise memeplex..
    Home phones are in the process of being phased out of many residences as now almost every one has a mobile phone.
    Mobile phones that preform a single function are in the course of being replaced by multiple function mobile phones.
    A technology sales & Marketing war is underway as manufactures do battle for supremacy in the highly competitive communication devise Memeplex

  7. Fear meme doesn’t allow a person to move in the direction of improvement in many respects. The older-the cleverer meme (the age meme), if a person doesn’t learn anything new, he or she with their blocked mindsets fail to inprove.

  8. We are currently working at taking in a new customer segment in our call centre. We have now clear processes. We have the expert sitting with us and we have ‘modelled’ our collaborative work style while she has been with us. In four days she has developed and rewritten a series of sophisticated procedure documents. Before this it had taken several months to get to a set of badly written and incorrect instructions. I think this is an example of compatible memes collaboratively to form a memeplex.

  9. “Love thy neighbor as thyself” and “Do unto to others as you would have them do unto you” are COMPATIBLE memes–they work together to develop appreciation, unselfishness, and thence harmony.

  10. The Unfair Advantage Meme, retailers who advertise they have the lowest prices, the general public believe it and reward them by supporting them unquestioningly.

  11. Evolutionary theory, God is dead, religion is a relative, manmade creation are compatible memes (memplex) and also killer memes. 3/6/15

  12. Customers are kings. A customer around your business premises is a very important person. The meme of treating customers as very important.

  13. One that has started where I work is, Value Add. This meme is about saving the business 3% in all facets of the business and is achieved by continuing to remind us of this goal. I would call this an Impact Meme.

  14. Compatible memes, Recently I have seen quite a few articles on news web sites and local news papers with the word meme in the subject line, these also get my attention to read them to see what they are about.

  15. Commonsense memes
    I find these the most interesting memes.

    My example would be “don’t run on a slippery surface”

    Well to most of us this might seem a commonsense meme however in my experience I find that this seems not so common.
    Basically my point is the interesting thing about common sense memes are that one would assume that everybody is infected with these however they prove to be less common than anticipated.

  16. Killer memes: VHS v Beta? Blackberry v Smartphones? CAD v hand sketching.
    Commonsense memes: Governmental Dietary Guidelines become commonsense memes, although I’d like to put them up as and example of killer memes!
    Unfair advantage memes: access to technology is the provider of many memes. Take Thermomix for instance!
    Dissonant memes: Tattoos are a powerful meme in current times, but if I were to say a “tattoo on a child” it would be powerfully dissonant. Meantime just plain “tattoos meme” can be dissonant. Fashion of the youth presents great dissonant memes!
    Compatible memes:I think sometimes more difciult paths are chosen when decisions are to be made because that path is so compatible with the underlying belief/meme that “life wasn’t meant to be easy”. Or as
    Co-operative memes: Any political party would be a memeplex extroadinaire.

  17. I think memes like Honesty / Integrity, and Bravery / Courage, work well as co-operative (Memeplexs) as they are individual memes but more often than not they become stronger when together.

  18. Compatible memes give the meme landscape form. Memeplex’s create a safe home for meme’s and allow them to stay in the brain.

    Driving a car is a good example of a memeplex, the brain needs to know a vast array of functions to complete this single task, from watching other traffic to peddles and turning the steering wheel. Each of the sub tasks need to be present in the brain to allow the driving meme to stick in the brain.

  19. Common Sense Meme
    Now days most modern cars make a beeping sound until you put your seatbelt on. This is becoming genetically programmed into my brain as I put my seatbelt on when ever I get into the car, regardless of whether it beeps or not.

  20. Common-sense Meme
    Look before you leap head first in to all and treat it like putting your toe in a hot bath testing the water.

  21. ‘Pizza for dinner’ is a compatibility meme for computer programmers working late. Gets delivered and you can eat with one hand and continue typing with the other.

  22. A dissonant meme is sewerage recycling. The result is that instead of building a water recycling plant for a fraction of the cost the Victorian government spent millions on a desalination plant.

  23. A meme that all newly graduated high school student should go to collage. This is a dangerous meme that causing a lot of problems for many young and not so young students here in the US. People are pushed to borrow heavily to finance their “education”. Unfortunately when they graduate there may or may not be any jobs visible to them. However they still have to pay back their student loans with interest.
    There are much better alternative such as apprenticeship and learning from a master.

  24. The impact of memes on cognitive dissonance is fascinating.

    God, one of the oldest memes, works his/her way in or out of our minds often due to a shattered cognitive dissonance where our current beliefs are shaped into new ones. One moment you believe, something happens, the next you don’t. One moment you don’t believe, something happens, the next you do.

    These defining moments can be singular and very personal but often, especially due to crowd behaviour, they are pervasive and long-lasting.

    While as we age we can intellectually accept two opposite ideas in our mind, can we truly believe in them both?

  25. Sale meme and the price at 9.99 or 99.99 is an Impact meme . and also unfair advantage meme always attracting people to an establishment making them believe that they are saving by buying “more” in a sale

  26. Heavens Gate cult believed Jesus was on board a spaceship trailing behind Comet Hale-Bop. Marshall Applewhite the leader infected his followers with the killer meme that to leave the world and get on board the spaceship they would have to commit suicide.

    “If only he could have used his evil genius for niceness” – Maxwell Smart

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