What is the School of Thinking?

At the School of Thinking (SOT) we teach thinking as a skill 100% online.

Through extensive R&D, School of Thinking (SOT) has developed an online pedagogy that produces exceptional positive results (return on stimuli).

SOT can do this with any random group and at any random time 24/7/365—and even online in that distracting and noisy environment.

Our content area is metacognition which is the development of higher order thinking skills.


Larry Page of Google says he

“lives by the gospel of x10 thinking!”

(WIRED, Cover story, Feb 2013)


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View Michael Hewitt-Gleeson's profile on LinkedIn

Michael Hewitt-Gleeson

DR MICHAEL HEWITT-GLEESON is your online daily mentor for learning and strengthening your x10 Thinking skills. The inventor of x10 Thinking he is author of the classic book and he personally presents the daily online masterclass …

• The School of Thinking (SOT) model was designed by Dr Hewitt-Gleeson who holds the world’s first Doctorate of Lateral Thinking (1980).

• He is a Visiting Innovation Fellow at LaTrobe University’s AgriBio, the largest agricultural science R&D organisation in Australia.

• He is currently an Advisory Board member of the University of Melbourne’s Graduate School of Education’s Centre for Positive Psychology.

• SOT is 100% online. The daily mentor is Michael Hewitt-Gleeson, also known as ‘the father of x10 thinking’.


Dr Hewitt-Gleeson is the acclaimed author of The x10 Memeplex: Multiply Your Business BY Ten! (Prentice Hall, 2000).

An intellectual philanthropist and cognitive scientist he is co-founder (with Edward de Bono, 1979), of the School of Thinking.

At the Bi-Centennial Convention of 600 of Australia’s statespeople in Canberra in 1988 the School of Thinking was officially launched by Dr Michael Hewitt-Gleeson in the presence of the then Governor General of Australia, Sir Ninian Stephan AK, GCMB, GCVO, KBE on 30 May 1988. Also in attendance was the Prime Minister of Australia at the time and Rhodes scholar, The Hon Robert J Hawke AK.

Dr Hewitt-Gleeson said, “If we are to ensure our economic future and our stability as a nation, we may have to focus more on the productivity and potential of Australians as individual thinkers.”

The historic event was reported in Australia’s largest circulation newspaper, The Sun – (Melbourne, Australia, Fri May 27, 1988): “The education for 600 of Australia’s notable statesmen will begin on Monday (30 May 1988) when Dr Michael Hewitt-Gleeson delivers the keynote address at the Bicentennial National Congress in Canberra.”

The mission of the School of Thinking has been to get thinking taught on the Australian school curriculum as a core subject. “If Dr Hewitt-Gleeson has his way, Australian schoolchildren will, by 1992, have the study (of thinking) as much a part of their curriculum as the traditional subjects of maths and English,” recorded Australian author, Peter Fitzimons, in the Sydney Morning Herald (Wednesday September 5, 1990).

Michael Anthony Hewitt-Gleeson (born Melbourne 1947) is an Australian cognitive scientist and author of the classic best-selling coursebook on neuroplasticity called Software For Your Brain (1989), ISBN 09473511088.

Dr Hewitt-Gleeson first published his invention of the universal brain software known as the digital switch cvs2bvs or cvs to bvs in 1984 (NewSell, Boardroom Books, New York, 1984).

cvs2bvs is based on Hewitt’s-Gleeson’s First Law of Thinking which states: the current view of the situation (cvs) can never be equal to the better view of the situation (bvs) 0r cvs≠bvs. And, cvs x10 = bvs.

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image2Hewitt-Gleeson is an acknowledged world authority on lateral thinking who has four published titles on Lateral Thinking. He holds a Doctor of Philosophy in Cognitive Science, International College, Los Angeles (1980) with an association with New York University (NYU).

In 1980, Cambridge Professor Edward de Bono was Hewitt-Gleeson’s tutor for the world’s first PhD in Lateral Thinking in which he proposed The Theory of Newsell. His examiner was the distinguished Professor George Gallup, Founder of the Gallup Poll, Princeton. At that time Professor Gallup wrote, “Newsell may be the first new strategy for selling in 50 years”.

He was a Member of the Advisory Board for the Learning and Leadership Centre for Melbourne Grammar School from 2006 to 2012. In 2005 he was appointed by Victorian Premier Steve Bracks as an original Ambassador for Think Victoria and Club Melbourne. He is the first Visiting Academic Fellow in Innovation Thinking at the Biosciences Research Division of the Department of Primary Industries at La Trobe University (2007). He is a Member of the Royal Society of Victoria.

Dr Hewitt-Gleeson has been an international consultant on strategy and sought by organizations and corporations from the United Nations, and the White House to IBM, Fujitsu, BMW, Jack Welch of General Electric, AMP, Telstra, Vodaphone, Saatchi & Saatchi, Australian Institute of Sport and St Kilda Football Club. He has lectured widely in many nations including Canada, China, Bermuda, Indonesia, Tahiti, New Zealand, Sri Lanka, Singapore, Malaysia, Vietnam, Netherlands, Mexico, Spain, France, Israel, Japan, Italy, Greece, Malta, Saudi Arabia, the United Kingdom, the United States and Australia.

In SOT 1983 School of Thinking disseminated 476 million thinking lessons worldwide in a special project with Readers Digest. SOT’s famous text, The Learn-To-Think Coursebook and Instructors Manual, was featured in a special cover story on all international worldwide editions. “The SOT system has been adopted by corporate executives, taught in schools and studied by government officials,” wrote distinguished science-writer Moreton Hunt.

Hewitt-Gleeson’s work has been featured in Forbes, Los Angeles Times, The New York Times, Personal Success (cover story May ’91), Wall Street Journal, GQ (cover story), The Australian, The Age, Sydney Morning Herald, The West Australian, BRW, Financial Review, Australian Anthill and many publications. He has been featured in numerous radio and television programs and internet blogs worldwide.

In 1991 he was elected a member of The Melbourne Savage Club.


Hewitt-Gleeson is a best-selling author of books and numerous articles on lateral thinking, selling and leadership.

Current List ...
• The X10 Memeplex: multiply your business by 10! (2000) ISBN 0724801111
WOMBAT SELLING: how to sell by word of mouth (2006) ISBN 1740664280
English Thinking: The Three Methods (2012) ISBN 9780987319401
The Story of the Edward de Bono School of Thinking 1979-1984 (2012), ISBN 9780978319403
BAD PHILOSOPHY: Aristotle's Boxes and How to Escape (2015), ISBN 9780978319405

Out of Print ...
• Learn-To-Think: Coursebook and Instructor’s Manual (Co-author Edward de Bono) (1982), ISBN 0884961990
• NewSell (1984), ISBN 0932648568
• Software For Your Brain (1989), ISBN 09473511088
• NewSell 2 (1990), ISBN 0947351221
• Software for the Brain 2: Handbook for Lateral Thinkers (1991), ISBN 0947351388
• THINK: An Action Program for Lateral Thinking (1993), ISBN 0947351515
• THINK AGAIN: A Brain Users Guide to Lateral Thinking (1993), ISBN 0947351515
• SELL: the lateral thinkers’ guide to selling and leadership (1993), ISBN 0947351639
• Clever: A Coursebook for Clever Thinking (1993) ISBN 0947351671


These iPhonebooks are purposefully designed to be read on your iPhone. They’re free. Pass them on.

(Designed for a quick read on your iPhone)



Download by clicking on the titles below …


GE x10

Jack Welch multiplied GE from US$30 billion to US$300 billion in just ten years!


WOMBAT Innovation

Creating very clever ideas that people talk about!


The NewSell Switch

The world’s first PhD in lateral thinking!


Bad Philosophy

How to escape from logical thinking, today!


The Joseph Sayings

The Greatest Teaching Giant in History.


What they say …

Jack Welch, Chairman of GE (1981-2001).

I wish I had a management team that really understood Michael’s x10 thinking because It’s the value-added role in the management process.

Sir Gus Nossal AC FRS, Chairman of the Gates Foundation’s Discovery Expert Group.

I like its simplicity and its directness. I like the facets of humour. I like the design which makes it so easy to read.

Andrew Bassat, CEO and co-founder of SEEK.

I’ve gone through it on my iphone as suggested. lots of interesting thoughts

Professor David Penington AC, former Vice-Chancellor, University of Melbourne.

A commendably ‘sharp’ and pointed document. Easy to read.

Maria Deveson-Crabbe, Telstra Business Woman – Community and Government, 2014.

So exciting. if we could de-operationalise bad philosophy (in the same way we avoid viruses and addictions) we would abound with a lot of x10 energy for fun and work-life balance.

Peter Dale, CEO of Volgren Marco Polo, Australia’s largest bus manufacturer.

I just had another read of your new book on my iPhone. x10 is truly such a great concept. Easy to read, punchy and fresh! Congratulations.

Professor German Spangenberg, Executive Director of AgriBio Victoria.

I loved it! I couldn’t stop opening the file and reading it to the end on my iPad!

Scott Wilson, CEO of iSelect.

Wombat selling has now become our corporate mission.

W. Brind Zichy-Woinarski Q.C.,

it gave me much pleasure to read it and brought back some of my father’s sayings and made me remember just how much he taught me.

Jason Crombie, Editor In Chief, Monster Children.

Love it. I like that it’s quick and easy to read, and the information is easy to digest. Makes me want to find out more about WOMBAT and x10.

Ross Campbell, Principal RCA Crisis Management.

Slamdunk! What good timing for this. A great read and very relevant values for the current market – who are confused and concerned.


These iPhonebooks are purposefully designed to be read on your iPhone.

They’re free. Pass them on.


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