Who is the teacher?


MICHAEL HEWITT-GLEESON is a world authority on lateral thinking. He is the world’s first Doctor of Lateral Thinking (1981) and best-selling author of Software For Your Brain (1991) and The 4th Brain (2019).

Dr Hewitt-Gleeson is the co-founder and Principal of the School of Thinking (SOT). 

He is also known as ‘the father of x10 thinking’. Hewitt-Gleeson is author of the classic book The x10 Memeplex: Multiply Your Business BY Ten! (Prentice Hall, 2000).

Larry Page of Google says, “I live by the gospel of x10 thinking”.

Dr Hewitt-Gleeson is a Visiting Innovation Fellow at LaTrobe University’s AgriBio, the largest agricultural science R&D organisation in Australia. He is a founding Advisory Board member of the University of Melbourne’s Graduate School of Education’s Centre for Positive Psychology.

An intellectual philanthropist and cognitive scientist he is co-founder (with Dr Edward de Bono, 1979), of the School of Thinking. SOT was the first school on the internet (1995) and is now 100% smartphone friendly.

Michael Anthony Hewitt-Gleeson (born Melbourne 1947) is an Australian cognitive scientist and author of the classic best-selling coursebook on neuroplasticity called Software For Your Brain (1989), ISBN 09473511088.

Dr Hewitt-Gleeson first published his invention of the universal brain software known as the digital switch cvs2bvs or cvs to bvs in 1984 (NewSell, Boardroom Books, New York, 1984).

cvs2bvs is based on Hewitt’s-Gleeson’s First Law of Thinking which states: the current view of the situation (cvs) can never be equal to the better view of the situation (bvs). And, cvs x10 = bvs.

Hewitt-Gleeson is an acknowledged world authority on lateral thinking who has four published titles on Lateral Thinking.

He holds the world’s first PhD on lateral thinking, a Doctor of Philosophy in Cognitive Science, International College, Los Angeles (1980) with an association with New York University (NYU) and the Greater New York Hospitals Association (GNYHA).

In 1980, Cambridge Professor Edward de Bono was Hewitt-Gleeson’s academic tutor for the world’s first PhD in Lateral Thinking in which he proposed The Theory of Newsell. His examiner was the distinguished Professor George Gallup, Founder of the Gallup Poll, Princeton. At that time Professor Gallup wrote, “Newsell may be the first new strategy for selling in 50 years”.

He was a Member of the Advisory Board for the Learning and Leadership Centre for Melbourne Grammar School from 2006 to 2012. In 2005 he was appointed by Victorian Premier Steve Bracks as an original Ambassador for Think Victoria and Club Melbourne. He is the first Visiting Academic Fellow in Innovation Thinking at the Biosciences Research Division of the Department of Primary Industries at La Trobe University (2007).

Dr Hewitt-Gleeson has been an international consultant on strategy and sought by organizations and corporations from the United Nations, and the White House to IBM, Fujitsu, BMW, Jack Welch of General Electric, AMP, Telstra, Vodaphone, Saatchi & Saatchi, Australian Institute of Sport and St Kilda Football Club. He has lectured widely in many nations including Canada, China, Hong Kong, Bermuda, Indonesia, Tahiti, New Zealand, Sri Lanka, Singapore, Malaysia, Vietnam, Netherlands, Mexico, Spain, France, Israel, Japan, Italy, Greece, Malta, Saudi Arabia, the United Kingdom, the United States and Australia.

In SOT 1983 School of Thinking disseminated 476 million thinking lessons worldwide in a special project with Readers Digest. SOT’s famous text, The Learn-To-Think Coursebook and Instructors Manual, was featured in a special cover story on all international worldwide editions. “The SOT system has been adopted by corporate executives, taught in schools and studied by government officials,” wrote distinguished science-writer Moreton Hunt.

Hewitt-Gleeson’s work has been featured in Forbes, Los Angeles Times, The New York Times, Personal Success (cover story May ’91), Wall Street Journal, GQ (cover story), The Australian, The Age, Sydney Morning Herald, The West Australian, BRW, Financial Review, Australian Anthill and many publications. He has been featured in numerous radio and television programs and internet blogs worldwide.

There is nothing on Earth more powerful than lateral thinking.”

The Principal and Co-Founder, School of Thinking, giving Graduation Address at Victoria University in 2008.

Current List of books by Michael Hewitt-Gleeson ...

 The 4th Brain: The Better Brain for Better Thinking
(2019) ISBN 9780978319401
WOMBAT INNOVATION: Creating very clever ideas that people talk about
(2016) ISBN  9780978319408 
 BAD PHILOSOPHY: Aristotle's Boxes and How to Escape 
(2015) ISBN 9780978319405
 The Story of the Edward de Bono School of Thinking 1979-1984 
(2012), ISBN 9780978319403
WOMBAT SELLING: how to sell by word of mouth           (2006) ISBN 174066428
 The X10 Memeplex: multiply your business by 10!       (2000) ISBN 0724801111
Out of Print ...
• Learn-To-Think: Coursebook and Instructor’s Manual (Co-author Edward de Bono) (1982), ISBN 0884961990
• NewSell (1984), ISBN 0932648568
• Software For Your Brain (1989), ISBN 09473511088
• NewSell 2 (1990), ISBN 0947351221
• Software for the Brain 2: Handbook for Lateral Thinkers (1991), ISBN 0947351388
• THINK: An Action Program for Lateral Thinking (1993), ISBN 0947351515
• THINK AGAIN: A Brain Users Guide to Lateral Thinking (1993), ISBN 0947351515
• SELL: the lateral thinkers’ guide to selling and leadership (1993), ISBN 0947351639
• Clever: A Coursebook for Clever Thinking (1993) ISBN 0947351671
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