Fast books designed for a quick 5-minute read on your smartphone. They’re free. Pass them on.



Start reading by clicking on the titles below …



The #1 Law of Success!


Bad Philosophy

How to escape from logical thinking, today.


GE x10

Jack Welch multiplied GE from US$30 billion to US$300 billion in just ten years.


WOMBAT Innovation

Creating very clever ideas that people talk about.


The NewSell Switch

The world’s first PhD in lateral thinking.


Show Me The Money!

The DVR: Dollarization. Valuation. Return.


The AI Meme

If you don’t do your own thinking AI will do it for you.


The Joseph Sayings

Who taught Jesus lateral thinking?


What they say …

Jack Welch, Chairman of GE (1981-2001).

I wish I had a management team that really understood Michael’s x10 thinking because It’s the value-added role in the management process.


Sir Gus Nossal AC FRS, Chairman of the Gates Foundation’s Discovery Expert Group.

I like its simplicity and its directness. I like the facets of humour. I like the design which makes it so easy to read.


Andrew Bassat, CEO and co-founder of SEEK.

I’ve gone through it on my iphone as suggested. lots of interesting thoughts


Professor David Penington AC, former Vice-Chancellor, University of Melbourne.

A commendably sharp and pointed document. Easy to read.


Maria Deveson-Crabbe, Telstra Business Woman, 2014.

So exciting. if we could de-operationalise bad philosophy (in the same way we avoid viruses and addictions) we would abound with a lot of x10 energy for fun and work-life balance.


Peter Dale, CEO of Volgren Marco Polo, Australia’s largest bus manufacturer.

I just had another read of your new book on my iPhone. x10 is truly such a great concept. Easy to read, punchy and fresh! Congratulations.


Professor German Spangenberg, Executive Director of AgriBio Victoria.

I loved it! I couldn’t stop opening the file and reading it to the end on my iPad!


Scott Wilson, CEO of iSelect.

Wombat selling has now become our corporate mission.


HE Count W. Brind Zichy-Woinarski Q.C.,

it gave me much pleasure to read it and brought back some of my father’s sayings and made me remember just how much he taught me.


Jason Crombie, Editor In Chief, Monster Children.

Love it. I like that it’s quick and easy to read, and the information is easy to digest. Makes me want to find out more about WOMBAT and x10.


Ross Campbell, Principal RCA Crisis Management.

Slamdunk! What good timing for this. A great read and very relevant values for the current market — who are confused and concerned.


Dr Graham Mitchell AO, Advisor to Australian Governments on Innovation.

Thoughtful, entertaining and memorable. Thank you for sharing your insights, Michael. Bloody marvellous!


These iPhonebooks are purposefully designed to be read on your iPhone.

They’re free. Pass them on.

17 November.

School of Thinking is 39!


In January 1980, SOT trained the world’s first Thinking Instructors to teach thinking as a skill.

In 1984 we invented and published the universal brain software (cvsx10=bvs) with global distribution.

In 1995 School of Thinking was the first school on the internet.

In 1996 we were the first internet school to have real audio. In 1996 we won the Top 5% of the Web Award.

In 1997 we were the first online school to give global MOOCs pro bono.

In 2000 we published The x10 Memeplex: Multiply Your Business By Ten. Jack Welch of GE and Larry Page of Google are the acknowledged world leaders in the application of x10 Thinking.

By 2005 thousands of academic, government and social businesses worldwide had already started using x10 Thinking.

In 2007 we were the first school on the smartphone and then the first publisher of a collection of free smartphonebooks.

In 2018 SOT will be the first to award master degrees in lateral thinking to fully qualified students.

cvs2bvs …

Click: for Principal’s/CEO’s information pack


You are now invited to start your lessons. Go to the right hand side of this page (or scroll down on your smartphone) and register with your name and email address and start learning today.


  • Be more mindful of opportunities

  • Be resilient and better at solving problems

  • Enjoy making much better decisions

  • Be more effective at planning ahead

  • Get much better measurable results in life

  • Be more interesting to other thinkers

  • Find it easier to be innovative and creative