For more than thirty years I have been globally spreading the x10 meme through lectures, books, blogs and x10 thinking enterprise solutions. Occasionally I am asked about the origin of x10 Thinking.

As you no doubt know, Powers of 10 is long established in mathematics. I have always been fascinated by the phenomenon of tenpower and have included it as a key topic in most of my books.

Thirty-three years ago I first wrote about cvs2bvs in my book NewSell (p 137, Boardroom Books, 1984 New York) that:

“The BVS is always ten times better than the CVS”.


BVS = CVS x10″.

Later, I wrote about the googol (10100) and the googolplex as exotic examples of tenpower in my best-seller Software For the Brain (1989). And again in 2012 in English Thinking: The Three Methods.

I was first to apply powers of ten in neuroscience as a simple but powerful way of escaping from the established patterns of inside the square thinking to outside the square thinking and coined the term ‘x10 Thinking’.

In 2000, I wrote it all up in what has been called the ‘gospel of x10’: The x10 Memeplex: Multiply Your Business By Ten! (Prentice Hall).

Originally, however, I was inspired by the Charles and Ray Eames movie – Powers of Ten – which I bought in order to screen at SOT instructor classes in New York.

I was first shown the movie while doing speaking engagements in Monte Carlo for IBM Europe in the mid-80s. This brilliant Eames thought experiment is now online and you can watch it here. I have great pleasure in recommending this short film to you. It’s a classic!

If you don’t already know, there’s much more to your FULL address than just your street, town and country. For example, I live in the City of Melbourne in Victoria, Australia. But, that’s only half of it. To pinpoint the exact spot, as far as we know it at present, it looks more like this:

Earth, Planet No. 3,
Solar System,
Orion Spur on the Sagittarius Spiral Arm,
Milky Way Galaxy,
Local Cluster,
Virgo Supercluster,

Now there’s an address! You can also put that in your Linked-in profile!.

THOUGHT EXPERIMENT: If you like you can take ten minutes to meditate on your real place in the universe.


Jorge Bergoglio, the man from Argentina, has just celebrated his fourth anniversary as Pope Francis.

He is now an acknowledged world leader who has shown a remarkable ability to create change in the oldest multi-national organisation that teaches the world how to think.

We have seen how for nearly 800 years, since Thomas Aquinas, the Vatican has taught judgment. We have seen how missionaries from the Vatican have spread this brain software (Greco-Roman Logic) around the world and then into our brains since we were very small children.

Has it served us well? Yes, it has served us very well indeed … but it is just not enough. Defending our righteousness makes us very slow thinkers.

And, the high cost of the judgmental I-am-right-and-you-are-wrong confrontations and conflicts are exorbitant and often fatal. We need a much better way of thinking. If Pope Francis has his say, the Vatican will teach discernment.

This is a very, very BIG transformational change in global thinking policy. It is enough to make him the greatest lateral thinker in the world. It is also enough for him to deserve the Nobel Peace Prize.

If he does nothing else during his pontificate but switch the Vatican from judgment to discernment then this will be enough to make him one of the greatest popes who ever lived.


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