• WHAT IS THE PROBLEM?  In the context of education the BIG learning problem is the universal PFC deficit in teenage student brains. The PFC (pre-frontal cortex) is the decision-making part of the brain and does not finish developing until the mid-twenties. Also, the neurotransmitter dopamine is particularly abundant during adolescence which makes their PFC susceptible to reward-driven behaviors. This means that (compared to the mature adult brain) the adolescent brain is at risk because of heightened reward sensitivity and diminished behavioral control.  More about the PFC Deficit problem and how it limits students here:

• WHAT IS THE SOLUTION?  School of Thinking (SOT) has a practical solution to the problem of universal PFC Deficit in teenage student brains. To help young brains survive and thrive SOT has developed, tested and disseminated the universal brain software (cvs2bvs) with its powerful algorithms that accelerate PFC development.  More on the SOT brain software and how it compensates students here:

• WHAT IS THE METHOD?  SOT streams daily lateral thinking lessons to students’ smartphones.   More here:

• WHAT IS THE FEEDBACK?  Feedback from students and teachers here:

• WHAT ARE THE TESTIMONIALS?  What thought-leaders say here:

• WHAT ABOUT THE MEDIA?  Media comments here:

Fast books designed for a quick 5-minute read

on your smartphone. They’re free. Pass them on.

Start reading by clicking on the covers below …


The 4th Brain

The Better Brain for Better Thinking

Bad Philosophy

How to escape from logical thinking, today.


GE x10

Jack Welch multiplied GE from US$30 billion to US$300 billion in just ten years.

WOMBAT Innovation

Creating very clever ideas that people talk about.


The #1 Law of Success!


Change Your Sales Culture from OLDSELL to NEWSELL and Multiply Your Sales By Ten!

The NewSell Switch

Units of Service = uncheck2check.

Show Me The Money!

The DVR: Dollarization. Valuation. Return.


The AI Meme

If you don’t do your own thinking AI will do it for you.



What makes certain content bingeworthy?


The Joseph Sayings

Who taught Jesus lateral thinking?


What they say …

Jack Welch, Chairman of GE (1981-2001).

I wish I had a management team that really understood Michael’s x10 thinking because It’s the value-added role in the management process.


Sir Gus Nossal AC FRS, Chairman of the Gates Foundation’s Discovery Expert Group.

I like its simplicity and its directness. I like the facets of humour. I like the design which makes it so easy to read.


Andrew Bassat, CEO and co-founder of SEEK.

I’ve gone through it on my iphone as suggested. lots of interesting thoughts


Professor David Penington AC, former Vice-Chancellor, University of Melbourne.

A commendably sharp and pointed document. Easy to read.


Maria Deveson-Crabbe, Telstra Business Woman, 2014.

So exciting. if we could de-operationalise bad philosophy (in the same way we avoid viruses and addictions) we would abound with a lot of x10 energy for fun and work-life balance.


Peter Dale, CEO of Volgren Marco Polo, Australia’s largest bus manufacturer.

I just had another read of your new book on my iPhone. x10 is truly such a great concept. Easy to read, punchy and fresh! Congratulations.


Professor German Spangenberg, Executive Director of AgriBio Victoria.

I loved it! I couldn’t stop opening the file and reading it to the end on my iPad!


Scott Wilson, CEO of iSelect.

Wombat selling has now become our corporate mission.


HE Count W. Brind Zichy-Woinarski Q.C.,

it gave me much pleasure to read it and brought back some of my father’s sayings and made me remember just how much he taught me.


Jason Crombie, Editor In Chief, Monster Children.

Love it. I like that it’s quick and easy to read, and the information is easy to digest. Makes me want to find out more about WOMBAT and x10.


Ross Campbell, Principal RCA Crisis Management.

Slamdunk! What good timing for this. A great read and very relevant values for the current market — who are confused and concerned.


Dr Graham Mitchell AO, Advisor to Australian Governments on Innovation.

Thoughtful, entertaining and memorable. Thank you for sharing your insights, Michael. Bloody marvellous!


These iPhonebooks are purposefully designed to be read on your iPhone.

They’re free. Pass them on.