School of Thinking started ‘streaming education’ in 1995 in Australia when it became the first interactive school on the internet …

In 1995 School of Thinking was the first school on the internet. Ten years before in 1984 we had already invented and published the universal brain software (cvsx10=bvs) with global distribution.

In 1996 we were the first internet school to have real audio. In 1996 we won the Top 5% of the Web Award.

In 1997 we were the first online school to give global MOOCs pro bono.

In 2000 we published The x10 Memeplex: Multiply Your Business By Ten. Jack Welch of GE and Larry Page of Google are the acknowledged world leaders in the application of x10 Thinking.

By 2005 thousands of academic, government and social businesses worldwide had already started using x10 Thinking.

In 2007 we were the first school on the smartphone and then the first publisher of a collection of smartphonebooks.

In 2018 we were the first smartphone school to award diplomas in lateral thinking to fully qualified students on every continent.


What they say …

Jack Welch, Chairman of GE (1981-2001).

I wish I had a management team that really understood Michael’s x10 thinking because It’s the value-added role in the management process.


Sir Gus Nossal AC FRS, Chairman of the Gates Foundation’s Discovery Expert Group.

I like its simplicity and its directness. I like the facets of humour. I like the design which makes it so easy to read.


Andrew Bassat, CEO and co-founder of SEEK.

I’ve gone through it on my iphone as suggested. lots of interesting thoughts


Professor David Penington AC, former Vice-Chancellor, University of Melbourne.

A commendably sharp and pointed document. Easy to read.


Maria Deveson-Crabbe, Telstra Business Woman, 2014.

So exciting. if we could de-operationalise bad philosophy (in the same way we avoid viruses and addictions) we would abound with a lot of x10 energy for fun and work-life balance.


Peter Dale, CEO of Volgren Marco Polo, Australia’s largest bus manufacturer.

I just had another read of your new book on my iPhone. x10 is truly such a great concept. Easy to read, punchy and fresh! Congratulations.


Professor German Spangenberg, Executive Director of AgriBio Victoria.

I loved it! I couldn’t stop opening the file and reading it to the end on my iPad!


Scott Wilson, CEO of iSelect.

Wombat selling has now become our corporate mission.


HE Count W. Brind Zichy-Woinarski Q.C.,

it gave me much pleasure to read it and brought back some of my father’s sayings and made me remember just how much he taught me.


Jason Crombie, Editor In Chief, Monster Children.

Love it. I like that it’s quick and easy to read, and the information is easy to digest. Makes me want to find out more about WOMBAT and x10.


Ross Campbell, Principal RCA Crisis Management.

Slamdunk! What good timing for this. A great read and very relevant values for the current market — who are confused and concerned.



These fastbooks are purposefully designed to be

a quick 5-minute read on your smartphone.

They’re free. Pass them on.

Aristotle esteemed aristocracy contrasting it with democracy by pointing out that democracy always decays into concerning itself with questions of wealth. It’s the economy, stupid.

Aristocracy, on the other hand, confers benefits on the basis of merit, with the result that those who create value and deserve to govern … do in fact govern.

Good Government. Bad Government. Monarchy. Tyranny. decays into. (Best) (Worst) Rule by One Rule for One. Aristocracy. decays into. Oligarchy. (Good) (Worse) Rule for the Few. Rule by the Best Democracy. (Mob Rule) Democracy. decays into. (Poor) (Bad) Everyone for themselves. Rule by the Many

On the other hand, Churchill observed that democracy was the worst kind of government you could think of until you tried to think of something else. Of course, Sir Winston had no concept of the post-1984, *FAANG world in which we now find ourselves.

(*FAANG = Facebook, Amazon, Apple, Netflix, Google).

If you tried to think of a better kind of government than democracy … could you?

I know I could. Cognocracy.