Spend A Day with Michael …

I usually consult with ASX/F500 corporate and government clients but I’ve recently been asked to provide an opportunity to work with innovators, entrepreneurs and small business owners who are also interested in x10 strategy. So, this is it.

These two elite events will be in Melbourne on 7th and Sydney on 9th August. Because of the focus and intensity of the day there are only 5 places for each event.

Michael will help design a bespoke plan for each of the 5 selected participants in the two events. The **consulting fee for each participant is AUD$885.00.

HOW TO APPLY: If you would like to be considered apply directly to Michael here and please answer the following two questions in your message:

• Who are your target customers?

• What is your target offer?

**On the day Michael will do three things with the five participants all included in the $885 consulting fee:

  1. Conduct an x10 Thinking Masterclass
  2. Conduct an x10 Selling Masterclass
  3. Design a bespoke Ten Day Plan for each individual participant to get started immediately following the event which he will personally monitor on a daily basis for the next ten days.


Visit the x10 website:





Reviews on the smartphonebook, Bad Philosophy

Peter Dale, CEO of Volgren, Australia’s largest bus manufacturer.
‘I just had another read of your new book, BAD PHILOSOPHY, on my iPhone. It’s truly such a great concept. Easy to read, punchy and fresh! Congratulations.’
Sir Gus Nossal AC FRS, Chairman of the Gates Foundation’s Discovery Expert Group.
‘I like its simplicity and its directness. I like the facets of humour. I like the design which makes it so easy to read.’
Andrew Bassat, CEO and co-founder of SEEK.
‘I’ve gone through it on my phone as suggested. A lot of interesting thoughts.’
Professor David Penington AC, former Vice-Chancellor, University of Melbourne.
‘A commendably ‘sharp’ and pointed document. Easy to read.’
Maria Deveson-Crabbe, 2014 Telstra Business Woman - Community and Government.
'So exciting. if we could de-operationalise bad philosophy (in the same way we avoid viruses and addictions) we would abound with a lot of extra energy for fun and work-life balance.'
Professor German Spangenberg, Executive Director of AgriBio Victoria.
‘I loved it! I couldn’t stop opening the file and reading it to the end on my iPad!'


This smartphonebook has been purposefully designed to be read on your phone.

It’s free. Pass it on.

The human brain is very poor at knowing things. On the other hand, it is very rich at believing things. What, for example, does your brain believe? I can tell you some of the things that my brain believes.

I believe (but cannot know) that I may well be the happiest man in the world. I believe that the world that I live in is la dolce vita!

Whatever may be objectively true in physics in the Milky Way, and beyond, as far as my brain is concerned (as far as the cognitive physics of my subjective neurosphere is concerned) my brain has created for me the good life!

We could just stop here. Or, we can go on …

As proof of my brain’s happy belief I have quite a lot of evidence to support it. But, not enough to prove it beyond a reasonable doubt.

What evidence do you have to support what your brain believes?

I must say that although my brain is by no means perfect (far from it!), I’m very pleased with its performance over the last 7 decades. It operates and maintains me. It makes me laugh. It makes me cry. It surprises me and puzzles me. It challenges and also enables me. It plays me. It can ignore me. Trick me. Expose me. Even, hate me. But, to be fair, it has even saved my life on more than one occasion.

I don’t have a pet cat. I have a pet brain. It’s always been the favourite of all my gadgets. I will even go so far as to say, for the first time in public. I love my brain!

Yes, we’ve had many adventures together.

Flashback!! 🙂