Lateral thinking is ten times faster than logical thinking and so the point of lateral thinking is value creation.
Especially in the business context. Most business thinking is far too slow and costly. Lateral thinking is a tool for creating better solutions. Better strategies. Better opportunities. Better attitudes. Better timing. Better outcomes. Better returns. Better results. Better consequences, Better Futures, etc etc.
On any given day, on any given business payroll, there are value fountains and value drains. On that day the value fountains created value for the shareholders. The value drains depleted shareholder value on that day.
The job of the CEO is to multiply the number of value fountains by ten on any given day.