3 thoughts on “Value creation: Real or Perceptual?

  1. A great, intelligent and very entertaining speaker. The greatest import of his talk I see in his popularization of intangible values for the great masses. It has been the object of research for some 40 years and still is largely unknown.

  2. Rory is a great storyteller. He breaks the rules by talking quickly, however he provides the source of the story, outlines the problem and provides a solution all in 30 to 45 seconds. He uses humour to great effect and yet still challenges our thinking. It is mostly about perception. Well done most enjoyable.

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