In business the customer is the mission.

In newsell strategy, uncheck is the time spent out of contact with the customer. Check is the time spent in contact with the customer.

Outside of business the individual still has to be clear about what is his equivalent mission. What must he stay in contact with? If not the customer, what?

For example, in theoretical physics, the mission is the universe. The physicist must stay in contact with the universe and not take his eye off the ball.

The late Stephen Hawking said,

“My goal is simple. It is a complete understanding of the universe, why it is as it is and why it exists at all.”

The great thinker has also said, 

“My disabilities have NOT been a significant handicap in my field, which is theoretical physics. Indeed, they have helped me in a way by shielding me from lecturing and administrative work that I would otherwise have been involved in.”

I suppose admin etc, for a theoretical physicist, is uncheck quicksand if it takes your eye of the universe. For a CEO admin etc can be uncheck quicksand, too.

One CEO, in a high-profile Australian business, has taken her eye off the customer ball in the last year. She’s a really gifted CEO and was providing strong customer value in 2014-2016. Customers rewarded her leadership and the business was flourishing.

Then in 2017 she started doing roadshows, not for customers, but for analysts and brokers. She spent the last year chasing her share price tail. Classic mistake. Someone should have tied her to the mast. But the Martin Collins sirens have sucked her in and her leaderless employees and customers have been abandoning ship like passengers and crew on the Costa Condordia.

Yes, it happens all the time but it’s still a sad thing to see.

In business, for a CEO, uncheck is quicksand.


Business Insider, Jake Kanter

Stephen Hawking has died peacefully at home at the age of 76.

The world-renowned physicist was told he would only have two years to live when diagnosed motor neuron disease, aged 21. Some 55 years later, it is safe to say he defied the odds and helped transform the way scientists view black holes and the universe. As well his contribution to science, Hawking was a philosopher of sorts, a powerful political voice, and had an acerbic wit.

These 15 quotes show Hawking’s approach to science and to life in general – and take you inside the mind of a genius.

On disability

“My advice to other disabled people would be, concentrate on things your disability doesn’t prevent you doing well, and don’t regret the things it interferes with. Don’t be disabled in spirit, as well as physically.”

[The New York Times, 2011]

On priorities

“My goal is simple. It is a complete understanding of the universe, why it is as it is and why it exists at all.”

[“Stephen Hawking’s Universe,” 1985]

On free will

“I have noticed that even people who claim everything is predetermined and that we can do nothing to change it, look before they cross the road.”

[“Black Holes and Baby Universes and Other Essays,” 1994]

On humour

(AP Photo/Denis Farrell/pool

“Life would be tragic if it weren’t funny.”

[The New York Times Magazine, 2004]

On black holes

“If you jump into a black hole, your mass energy will be returned to our universe but in a mangled form which contains the information about what you were like but in a state where it can not be easily recognised. It is like burning an encyclopedia. Information is not lost, if one keeps the smoke and the ashes. But it is difficult to read.”

[Information Loss in Black Holes, 2005]

On the value of string theory

“When we understand string theory, we will know how the universe began. It won’t have much effect on how we live, but it is important to understand where we come from and what we can expect to find as we explore.”

[The Guardian, 2005]

On his IQ

“I have no idea. People who boast about their IQ are losers.”

[The New York Times Magazine, 2004]

On what he thinks about all day

“Women. They are a complete mystery.”

[The New Scientist, 2012]

On why he writes for a popular audience

“I put a lot of effort into writing ‘A Briefer History‘ at a time when I was critically ill with pneumonia because I think that it’s important for scientists to explain their work, particularly in cosmology. This now answers many questions once asked of religion.”

[The Guardian, 2005]

On the Eureka moment of a new discovery

“I wouldn’t compare it to sex, but it lasts longer.”

[Lecture at Arizona State University, 2011]

His advice to his three children

“One, remember to look up at the stars and not down at your feet. Two, never give up work. Work gives you meaning and purpose, and life is empty without it. Three, if you are lucky enough to find love, remember it is there and don’t throw it away.”

[ABC News, 2010]

On aliens

“If aliens visit us, the outcome would be much as when Columbus landed in America, which didn’t turn out well for the Native Americans. We only have to look at ourselves to see how intelligent life might develop into something we wouldn’t want to meet.”

[“Into the Universe with Stephen Hawking,” 2010]

On his health

“When I was first diagnosed with ALS, I was given two years to live. Now 45 years later, I am doing pretty well.”

[CNN, 2010]

On God

“God may exist, but science can explain the universe without a need for a creator.”

[CNN, 2010]

On hitting roadblocks

“It is no good getting furious if you get stuck. What I do is keep thinking about the problem but work on something else. Sometimes it is years before I see the way forward. In the case of information loss and black holes, it was 29 years.”

[The Guardian, 2005]

Recipes wanted for how to boil water …

To illustrate that there is AWAYS an alternative way of doing things, in my masterclasses I sometimes ask members to give me their ‘recipe for boiling water’. It sometimes may seem there could be only one way but–we always do get a range of recipes and ALWAYS some are better than others.

Some examples:

Ron Says: Recipe for boiled water. First, find a house that has a water spout, either one of your own or a rented one (house I mean). Get you a 3 quart saucepan. Stick it under the water faucet and turn on cold water. Using cold water gives you more flavor and takes a little longer to cook. Put it on the stove, any kind will do, even an open fire if you do not have a stove. Be careful to not overstir cause you might knock out the sides or bottom of your pan. One thing about boiled water is that you dont need any fancy spices or flavorings to make it taste right, just use it right out of the pan. Dont forget to turn on the fire under the pan. Cook long enough to suit yourself. If you like it hotter,let it boil alittle longer. Steam isnt good to use as boiling water, whatever you do, dont get interested in something else and forget your water. If you do it will evaporate into steam and you will have to start all over.
Dont let it burn either, that is the MAIN thing….

Nancy Says: I wonder how close a container of water would have to get to the sun to reach boiling point…?

Jess Says: When craving some boiled eggs, just give in and have some boiled water left over.

Paul Says: First put the kettle on , then Google “ways to boil water”!

Gardena Says: if you were to bring science in the kitchen then my recipe would be 4 balloons filled with Hydrogen gas and 2 Oxygen balloons filled with gas. source of heat: add 2 jars Oxygen to 4  jars of Hydrogen gas in one jar at room temperature and tightly cover the jar. ensure there is no escape of gas. heat the mixture to boil at 100 degrees C. if you need it hot then that is it.

Carol Says: a recipe for boiling water is one my car developed this week … Ingredients: Purple Proton Satria. One standard radiator- with faulty grill-thing. One warmish day. Method: Combine all ingredients and travel, unsuspectingly, across town and water is guaranteed to boil by the time one crosses Greenhill Road

Sam says:  Build a parabolic trough. Buy a sheet of lightweight material 900mm wide, ideally about a meter long. Cover it in foil. Suspend it at the 900 mm ends so it dips 100mm and forms a natural parabola under gravity. The ends will now be 800mm apart. Position a heat conductive pipe full of water at the focal point mid way between the 800 mm distant sides. Now you have a parabolic trough water heater. Position in the sun for around 1kw of energy of intake, about 700W reflected on a sunny day. Then wait.

Michael Says: First you need some water. Then you need some heat. Then you need enough time to heat the water to boiling point.

julio says: My recipe for boiling water is:

1- Do not think too much, just laugh and enjoy your time

2- Take a pan and fill it with some water – 1/2 a liter would be enough-
3- open the bonnet of yr car – any make – but preferable a second hand Renault 21 – you’ll learn why!
4- start the engine of the car and let it run for three minutes
5- put the pan on the engine and wait for 5 minutes
6- water is ready for cooking vegs (potatoes, bananas, karrots etc), eggs and meat for lunch in town.
jack says:

Ally says: Being an over-educated non-scientist I really need some more information, including:

1. What quantity of boiled water is required?

2. When is this boiled water required?
3. Who is ordering the boiled water?
4. What is the price for this job? Is it an open tender?
5. Where is this boiled water required to be delivered to?
6. Can the boiled water be delivered cold or must it be still boiling?
7. If cold boiled water is sufficient is there any requirement (minimum or maximum) for time lapse between time boiled and delivery time?
8. What is the purpose for the boiled water?
9. Who are the end-users of this boiled water?
10. Are there any Health & Safety Laws which we need to comply with or be aware of?

There are a number of other questions which we shall need to deal with, but in the meantime this should provide sufficient information to enable my lawyer to draw up costs. Are you happy to share legal costs?

Michael says:  Cool some steam.

Barry Wah Lee says: For a really special pot of water, use one of those Kangshu herbal tea pots.Often water boiled in kettles has the scale and metallic flavour.By the way, it is particularly disgusting to taste water boiled in a teflon pot! Run the tap till you get a fresh tasting sample of water, and fill up the pot. You can use fire from sticks, a gas hob on the top of your stove, but not one of those induction hobs.Not unless maybe you put magnetisable metal into the water,but then you would compromise the flavour profile.

You do not need a lot of heat on this Kangshu Clay pot. It builds up whatever little heat you give it, and with time, it will boil. Trouble is, it stays hot as long as you add even a little external energy, so do please remove the pot once you have reached 100 degrees celsius noted by a rolling boil sound in the pot. Leave the pot on too long and you will end up with a dried out and heat cracked pot. You will have to buy another one. Unless you are extremely cute and give someone like me doe-y eyes. But I will not fall for that again. NO.

Water boiled this way will make for the finest water for adding to your top shelf tea leaves.In my case I have been drinking clove buds and Cassia bark tea.

ellipsis says: The boiling point of water varies at different atmospheric pressures

Minerva says: Oh this one is really easy. Put it out to the universe (aka partner) that a cup of tea would be really nice. He will leap to his feet and go off to the unknown realm where he practises his sorcery and after a few minutes just call out ‘hold the tea leaves’ and voila, boiling water will appear by the magic generated by love.  On the other hand, should the universe be away somewhere on some masculine activity it would be necessary actually to go out from home, drive to local shopping strip, find a place of refreshment, usually called a coffee shop these days, enter and ask for a container/cup/pot of boiling water. The infant behind the counter will spin dials, turn spigots, generate steam and lots of noise and produce some perfectly boiled water. Voila

Evie says: Too funny…but teaching English as a second language I quite frequently have to explain boiling water so I pretend the water’ hot by sticking my finger into the glass and yanking it out with a painfully burned yelp and matching expression on my face. How could it be easier? Develop a high temp, low energy use, safety secured, quick recovery water heater, set the thermostat to the desired temperature required to produce boiling water – approximately 100 degrees celsius and turn on the tap…enjoy!

DFQ: So, what is YOUR recipe for boiled water?