Video – 6 minutes.

PRODUCTIVITY IS MEASURED BY GOVERNMENTS and companies, but it is only part of the picture. A return on payroll, or ROP, is what leaders should be delivering to their constituents and shareholders, respectively.

So says Dr. Michael Hewitt-Gleeson, founder of the ‘School of Thinking‘ and prolific author on creative and lateral thinking. In this Insight, Michael discusses how X10 Thinking can assist in growing value, by improving the capability of the existing workforce to make the right management decisions more often.

A thinker is a sovereign individual who consciously values the natural rights of thinkers. The School of Thinking supports the natural rights of thinkers. Here are ten thinkers rights which are supported by the School of Thinking.

A Universal Declaration of Thinkers Rights


1. As thinkers, we have the right to use thinking in a quiet and confident manner.
2. As thinkers, we have the right to have pride in our thinking skill.
3. As thinkers, we have the right to use that skill and to consider a “thinking reaction” rather than a reaction based on emotion or experience alone. The thinking might make use of experience and emotion, but these would be part of the thinking instead of controlling it.
4. A thinker has the right to escape from current views of situations and to search for much better views of situations.
5. A thinker has the universal right to be wrong.
6. A thinker does not have to defend a point of view at all costs. There is the right to see other points of view and the right to design a much better decision.
7. A thinker has the right to acquire wisdom or to seek it out wherever it may be found. Wisdom is quite distinct from the sort of cleverness that is taught in school. Cleverness may be useful for dealing with set puzzles or defending local truths but wisdom is required for designing a safer future.
8. A thinker has the right to get on with his or her own work and to get along with other thinkers and if things go wrong a thinker has the right to think things through and to fix them without creating a fuss.
9. A thinker has the right to spell out the factors involved in a situation and also the reasons behind a decision.
10. Above all, a thinker has the right to be asked to think about something, to focus thinking in a deliberate manner upon any subject. Thinking can be used as a tool by the thinker at will. The use of this tool can be enjoyable whatever the outcome. This applied thinking is practical—the sort of thinking that is required to get things done.
– Adapted from the Learn-To-Think Coursebook and Instructors Manual © 1982 Michael Hewitt-Gleeson and Edward de Bono, Capra New USA.

x10 thinkers can think about the numbers. And, they can multiply the numbers by ten!

The number one profit gain of x10 thinking in the enterprise is conversions x10.

It is how to use employee brainpower to take a quantum leap upward in the conversion rate of leads to sales across the enterprise … x10!

The number two profit gain is, how to take a quantum leap in the reduction of leavers (or conversely, the retention of employees and customers) … x10!

These two big gains directly impact the return on payroll.

x10 Thinking Infographic A4

Enterprise solutions. Apply only by email.

Since the 37th Anniversary in November we have been rethinking the SOT. Time for a transformation. During that time the SOT site was also seriously hacked and that new experience added to our rethink.

We have had many insights over the years as a result of offering online training to millions of people around the world and we are satisfied that our mission since 1979 (to get thinking as a school subject taught on the curriculum) has been well achieved.

The main insight that stands out above all the others is the value of the DFQ (Daily Feedback Question) Method which we use to develop lateral thinking skills. The insight is this:

the more DFQs the student does the greater the lateral thinking skill and the greater the return on the training investment of time and fees.

This pedagogical strategy of daily training was imported from the military leadership training (which is also known as PRR or Practise, Repetition Rehearsal).

To capitalise on this insight SOT will now focus more attention and service on those students that can commit to their DFQ training over time.

From 1 July the SOT will have a new offer: Master of Lateral Thinking, MLatTh(SOT).

From SOT, it is the world’s #1 academic degree in the mastery of lateral thinking. The offer will be launched with a marketing campaign called My Life x10.

The MLatTh(SOT) degree is a two-year programme requiring the completion of 500 DFQs. Those accepted must purchase an SOTuser Licence for $2888 per annum. The user licence includes all tuition fees for a year: 250 DFQs and full participation in the SOT experience.

Thank you for your interest and we are now delighted to present the offer document  … just click …