BIG Sales Problem Number One is
‘Too few WOMBATs’
WOMBATs are new customers that have been replicated by your existing customers.
WOMBAT = Word Of Mouth Buy And Tell.
When one of your satisfied customers replicates another satisfied customer, that’s a WOMBAT. WOMBATs replicate other WOMBATs. These are, of course, the most profitable and prized customers of all.
WOMBATs are least costly to acquire. They are the least price-sensitive. They buy more and more often. They are more interested in new products and offers. They are most likely to do repeat business. And, they are the most likely to replicate themselves creating other WOMBATs.
If you are not getting new WOMBATs every day then that’s a real business hazard.