For thirty years I have been looking around the world for a company that has a genuine R&D department in it’s sales division. In other words a company that asks itself, ‘ we don’t know everything about selling so what more can we learn?’ Curiously, I have never found one. Corporati0ns do R&D in operations, in distribution and even in marketing but I’ve never seen it done in sales. Why not? It’s about time that CEOs took a serious and scientific look at the business of selling”, says cognitive scientist and author, Dr Michael Hewitt-Gleeson, on the launching of his Sales R&D company, WOMBAT Labs, in Melbourne.