Nothing has changed the business environment more than the WWW, in the last 20 years. With the Apple platform and its glittering array of devices supporting the online Google, Facebook and Twitter portals the customer is not only right … the customer rules!
Customers today, in their own right, are global publishers, broadcasters, niche marketers, content-providers and network producers and they are well aware of the fact. It’s business heaven 24/7.
This environment is the ultimate laboratory for experimenting with customers. The problem is that many sales and businesspeople have been far too slow in adapting to this new environment.
To help salespeople and businesspeople solve this problem I’ve written WOMBAT Selling: How to sell by Word of Mouth.
– A WOMBAT is a satisfied customer who replicates another satisfied customer. Replicate. Replicate. Replicate.
– W.O.M.B.A.T. = Word Of Mouth Buy And Tell.
– A WOMBAT is a customer who is so satisfied about your offer or your business communication that she/he passes it on to those in his/her business or social network. Pass it on. Pass it on. Pass it on.