Oprah Winfrey took the stage at Harvard’s 362nd Commencement on May 30, 2013, and addressed the graduating class with a powerful message about failure, purpose, and the meaning of life.
••• FREE BOOK: Click here to request your own copy of the ebook “WOMBAT Selling: How to sell by Word of Mouth”
Nothing has changed the business environment more than the WWW, in the last 20 years. Now, with the Apple platform and its glittering array of devices supporting Facebook, Twitter and Google the customer is not only right … the customer rules!
Customers today, in their own right, are global publishers, broadcasters, niche marketers, content-providers and network producers and they are well aware of the fact.
The problem is that sales and businesspeople have been very slow in adapting to this new environment. Just ask Gerry Harvey!
To help salespeople and businesspeople solve this problem I’ve written WOMBAT Selling: How to sell by Word of Mouth.
• W.O.M.B.A.T. = Word Of Mouth Buy And Tell.
• A WOMBAT is a customer who is so satisfied about your offer or your business communication that she/he passes it on to those in his/her business or social network. Pass it on. Pass it on. Pass it on.
The purpose of business leadership is to separate check from uncheck. This is the physics of business.
– Michael Hewitt-Gleeson is Australia’s best-selling author of NewSell, WOMBAT Selling and Multiply Your Business By Ten!