The biggest untapped B2B opportunity is STILL how to solve the ‘customer engagement’ problem. With NewSell you don’t engage the customer by sell, sell, selling … your aim is to disqualify the non-customer from buying. This is an X10 strategy for creating value.
The much better way to disqualify non-customers is by Word Of Mouth (WOM). And, the much better way to create word of mouth is with satisfied customers who Buy And Tell (BAT) their friends. This is non-customer disqualification squared! This is called WOMBAT Selling. – Michael Hewitt-Gleeson.
Nothing has changed the business environment more than the WWW, in the last 20 years. Now, with the Apple platform and its glittering array of devices supporting Facebook, Twitter and Google the customer is not only right … the customer rules!
Today, WOMBATs are customers who, in their own right, are global publishers, broadcasters, niche marketers, content-providers and network producers and all well aware of the fact.
When it comes to your B2B offer there are those who will buy and those who will not buy. You need a strategy to sort out the customers from the non-customers. To help businesses create new customers Michael Hewitt-Gleeson has written WOMBAT Selling: How to sell by Word of Mouth.
• A WOMBAT is a satisfied customer who replicates another satisfied customer.
• W.O.M.B.A.T. = Word Of Mouth Buy And Tell.
• A WOMBAT is a customer who is so engaged with your offer or your business that s/he passes it on to those in her/his business or social network. This is customer engagement squared!
• WOMBATs pass it on. Pass it on. Pass it on.
• WOMBATs replicate. Replicate. Replicate.
WOMBAT is a powerful solution to the ‘customer engagement’ problem
WOMBAT is the killer app for selling. The WOMBAT strategy is based on the selling switch—uncheck2check. Use the switch to multiply your customers by ten for an immediate surge in an individual’s sales results, or, for a much better return on enterprise marketing. The selling switch—uncheck2check—was researched and designed by Dr Michael Hewitt-Gleeson as part of his PhD, the first in the world on lateral thinking. His external examiner was the legendary American pollster and market scientist, Dr George Gallup Sr of The Gallup Poll.
You have created the first new strategy for selling in 50 years. You have presented a new approach to a very old subject with proof that your ideas do work. There are parallels with your ideas and how I think advertising works. Your thesis also has the quality of being very well written. – George Gallup.