In business, one of the biggest opportunities for better return on payroll is engagement.
Employees are engaged by their employers. Why? Because employers hire employees to pay attention to minding the shareholders’ business.
Salespeople are engaged by their customers. Why? Because customers choose salespeople who pay attention to meeting their expectations.
Engagement is all about attention and you can use the 20 questions below to rate your own cognitive engagement, your own ability to pay attention.
On the job, some employees pay more attention than others. In selling some salespeople pay more attention than others. Some are value fountains and others are value drains. Why is that?
Attention is all about cognitive engagement. Here’s a simple audit for you to rate your own cognitive engagement in just 20 questions. It was designed by Dr Eric Bienstock who is Vice-Principal of SOT in New York. Eric holds a Master’s degree in Mathematics from the Courant Institute of Mathematical Sciences, and a Ph.D. from New York University where he studied Mathematics, Education and Learning Theory. He based this checklist on the SOT’s Learn-To-Think Coursebook and Instructors Manual (Michael Hewitt-Gleeson & Edward de Bono, Capra/New 1982).