In 2013, everyone is talking about MOOCs. New York Times last year even declared 2012 – The Year of the Mooc!
In fact, the MOOC was an Australian invention and was officially launched in Melbourne in 1995. School of Thinking is 100% online and has been offering and teaching its original version of daily moocs–training thousands of students in dozens of countries and every single day–since its online establishment in 1995.
SOT daily mooc classes were massive. They were open access (to anyone with an email address). They were online. They were daily. Our training motto was and still is: We teach thinking as a skill. Anyone. Anywhere. Anytime.
If any traditional higher-learning institution had wanted to create a MOOC site to match the School of Thinking they would have first needed to publish 251 educational articles and then posted 1,191 authentic questions that had stimulated 47,591 thoughts and comments returned from their students … as of today! (16 October, 2013).
Where does learning take place?
Since Plato, Aristotle and Socrates 2500 years ago, the traditional view of education is that learning takes place in the classroom. The traditional model for most universities and centres of higher learning has been campus classes and tutorials with qualified professors for groups of around 100 students at a time.
SOT takes a different view. A digital view. We say learning takes place in the student’s brain. Every day! That brain can be anywhere, anytime, anyplace.
SOT is not a university. We are established to focus on only one faculty: metacognition. So SOT changed the traditional model.
The problem with the ancient campus model is that it is not scalable. Campus classes are often groups of around 100 students with a professor at most universities. SOT employed our XIO strategy and started online classes (in those days we called them virtual classes) of ten times the offline number. 100 XIO = 1000. And more!
Previously we even issued a printed MOOC. We collaborated with Readers Digest magazine presenting a broadcast of 7 SOT lessons which went to a massive audience of 68 million. As that was in 1983 this audience was not yet socially wired. There was no charge for the lessons. The lessons were free (except for the cost of the magazine). Thought experiment: Imagine what might have happened if this massive RD class could have been online.
Since 1995, SOT has been sending out daily moocmails to students in business and government enterprises around the world. There is a BIG difference between MOOCs and Daily MOOCs!
The Benefits of Daily MOOCs in Business
Daily MOOCs cost much less. Daily MOOCs save time and money. Daily MOOCs are digital not analogue. Daily MOOCs are much more scaleable. Daily MOOCs offer a much better ROI. Daily MOOCs are much faster. Daily MOOCs can transfer business skills like innovation, cost-cutting and selling. Daily MOOCs can be personalised or bespoke. Daily MOOCs can be enterprise-wide. Daily MOOCs can raise enterprise intelligence. Daily MOOCs can raise employee engagement. Daily MOOCs are measureable. Daily MOOCs can raise employability. Daily MOOCs can create more profit. Daily MOOCs can be bottom-up instead of top-down. Daily MOOCs can be global not just parochial. Daily MOOCs can be offered to customers not just employees. Daily MOOCs can create jobs. Daily MOOCs can be free!
Daily moocmailss: “Give us this day our daily moocmail!” At SOT we developed the first daily moocmail–daily massive open online class driven by email–and each daily moocmail has a DFQ. A DFQ is the basic training unit of SOT. It’s a Daily Feedback Question. A DFQ is an authentic question to which the daily mooc seeks an authentic reply from the SOT student. SOT uses the DFQ as our primary pedagogical KPI. DFQs are like an innovation enzyme. Those brains that are on DFQs are thinking much faster (up to ten times faster) than those brains who do not have daily access.
DFQs are one of the pedagogical strengths of SOT. They are self-organising educational lessons where the students become the teachers.
half a billion lessons since 1979 …