The biggest untapped opportunity in business is STILL how to solve ‘the customer problem’.

 

The much better way to create customers is by Word Of Mouth (WOM). And, the much better way to create word of mouth is with satisfied customers who Buy And Tell (BAT) their friends. This is called WOMBAT Selling.  – Michael Hewitt-Gleeson.

 

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Click here to request your own copy of the ebook

“WOMBAT Selling: How to sell by Word of Mouth”

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Nothing has changed the business environment more than the WWW, in the last 20 years. Now, with the Apple platform and its glittering array of devices supporting Facebook, Twitter and Google the customer is not only right … the customer rules!

Today, WOMBATs are customers who, in their own right, are global publishers, broadcasters, niche marketers, content-providers and network producers and all well aware of the fact.

To help businesses create new customers Michael Hewitt-Gleeson has written WOMBAT Selling: How to sell by Word of Mouth.

• A WOMBAT is a satisfied customer who replicates another satisfied customer.
• W.O.M.B.A.T. = Word Of Mouth Buy And Tell.
• A WOMBAT is a customer who is so satisfied about your offer (or your business communication) that s/he passes it on to those in her/his business or social network.
• WOMBATs pass it on. Pass it on. Pass it on.
•  WOMBATs replicate. Replicate. Replicate.

WOMBAT solves ‘the customer problem’

WOMBAT is the killer app for selling. The WOMBAT strategy is based on the selling switchuncheck2check. Use the switch to multiply your customers by ten for an immediate surge in an individual’s sales results, or, for a much better return on enterprise marketing. The selling switchuncheck2checkwas researched and designed by Dr Michael Hewitt-Gleeson as part of his PhD, the first in the world on lateral thinking. His external examiner was the legendary American pollster and market scientist, Dr George Gallup Sr of The Gallup Poll.

You have created the first new strategy for selling in 50 years. You have presented a new approach to a very old subject with proof that your ideas do work. There are parallels with your ideas and how I think advertising works. Your thesis also has the quality of being very well written.  – George Gallup.

The NewSell Switchuncheck2check–is written up in Hewitt-Gleeson’s books on the theory and practise of selling. They are: NewSell; The XIO Memeplex: Multiply Your Busines By Ten! and WOMBAT Selling: How to sell by Word of Mouth.

••• FREE BOOK •••

Click here to request your own copy of the ebook

“WOMBAT Selling: How to sell by Word of Mouth”

You can do a lot if you’re properly trained“, so says Elizabeth II.

The Queen of Australia is one of the most successful world leaders still alive today. She has served in her job for several generations and through many changing environments. Here she chats informally and intimately about her own unique life.

It goes for 10 minutes and has several insights and ideas to reflect upon about people … about personal communication, hospitality, recognition, trust, listening, confidentiality, professionalism, duty, continuity and the value of training …

DFQ:

What is the most useful insight you can take away for your own life from Elizabeth’s experience about the value of training?

In The Fastest Billion, economist Charles Robertson and his co-authors suggest that Africa is moving away — quickly — from the “bottom billion” and  “will be the fastest continent to reach the fourth economic age … of high-income, low-corruption and generally democratic norms.”

Rich in resources, and powered by young people who are holding leaders to account in new ways, Africa’s economies are now returning some of the highest growth rates on Earth. How will this trend play out?

Robertson, a leading emerging markets specialist, is the global chief economist and head of the macro-strategy unit at Renaissance Capital, where he covers the global economic themes having the greatest impact on emerging markets.

October 23, 2013 by John Cassidy.

Measuring America’s Decline, in Three Charts

In recent years, a number of international surveys have raised alarms that the United States is falling behind other countries in terms of educational achievement. Now there is another one, and its findings represent a serious threat to the country’s future prosperity.

In basic literacy, numeracy, and problem-solving skills, the new study shows, younger Americans are at or near the bottom of the standings among advanced countries.

 

• Read the original articlehttp://www.newyorker.com/online/blogs/johncassidy/2013/10/measuring-americas-decline-in-three-charts.html

In 2013, everyone is talking about MOOCs. New York Times last year even declared 2012 – The Year of the Mooc!

In fact, the MOOC was an Australian invention and was officially launched in Melbourne in 1995. School of Thinking is 100% online and has been offering and teaching its original version of daily moocs–training thousands of students in dozens of countries and every single day–since its online establishment in 1995.

SOT daily mooc classes were massive. They were open access (to anyone with an email address). They were online. They were daily. Our training motto was and still is: We teach thinking as a skill. Anyone. Anywhere. Anytime.

If any traditional higher-learning institution had wanted to create a MOOC site to match the School of Thinking they would have first needed to publish 251 educational articles and then posted 1,191 authentic questions that had stimulated 47,591 thoughts and comments returned from their students … as of today! (16 October, 2013).

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Where does learning take place?

Since Plato, Aristotle and Socrates 2500 years ago, the traditional view of education is that learning takes place in the classroom. The traditional model for most universities and centres of higher learning has been campus classes and tutorials with qualified professors for groups of around 100 students at a time.

SOT takes a different view. A digital view. We say learning takes place in the student’s brain. Every day! That brain can be anywhere, anytime, anyplace.

SOT is not a university. We are established to focus on only one faculty: metacognition. So SOT changed the traditional model.

The problem with the ancient campus model is that it is not scalable. Campus classes are often groups of around 100 students with a professor at most universities. SOT employed our XIO strategy and started online classes (in those days we called them virtual classes) of ten times the offline number. 100 XIO = 1000. And more!

Previously we even issued a printed MOOC. We collaborated with Readers Digest magazine presenting a broadcast of 7 SOT lessons which went to a massive audience of 68 million. As that was in 1983 this audience was not yet socially wired. There was no charge for the lessons. The lessons were free (except for the cost of the magazine). Thought experiment: Imagine what might have happened if this massive RD class could have been online.

Since 1995, SOT has been sending out daily moocmails to students in business and government enterprises around the world. There is a BIG difference between MOOCs and Daily MOOCs!

The Benefits of Daily MOOCs in Business

Daily MOOCs cost much less. Daily MOOCs save time and money. Daily MOOCs are digital not analogue. Daily MOOCs are much more scaleable. Daily MOOCs offer a much better ROI. Daily MOOCs are much faster. Daily MOOCs can transfer business skills like innovation, cost-cutting and selling. Daily MOOCs can be personalised or bespoke. Daily MOOCs can be enterprise-wide. Daily MOOCs can raise enterprise intelligence. Daily MOOCs can raise employee engagement. Daily MOOCs are measureable. Daily MOOCs can raise employability. Daily MOOCs can create more profit. Daily MOOCs can be bottom-up instead of top-down. Daily MOOCs can be global not just parochial. Daily MOOCs can be offered to customers not just employees. Daily MOOCs can create jobs. Daily MOOCs can be free!

Daily moocmailss: “Give us this day our daily moocmail!” At SOT we developed the first daily moocmail–daily massive open online class driven by email–and each daily moocmail has a DFQ. A DFQ is the basic training unit of SOT. It’s a Daily Feedback Question. A DFQ is an authentic question to which the daily mooc seeks an authentic reply from the SOT student. SOT uses the DFQ as our primary pedagogical KPI. DFQs are like an innovation enzyme. Those brains that are on DFQs are thinking much faster (up to ten times faster) than those brains who do not have daily access.

DFQs are one of the pedagogical strengths of SOT. They are self-organising educational lessons where the students become the teachers.

EXAMPLE: click and see an example of a daily mooc and note the massive number of student feedback COMMENTS at the end of the online class.

 

 

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half a billion lessons since 1979 …

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