The Coming Jobs War

What everyone in the world wants is a good job.

In a provocative book for business and government leaders, Gallup Chairman Jim Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs.

Leaders of countries and cities, Clifton says, should focus on creating good jobs because as jobs go, so does the fate of nations. Jobs bring prosperity, peace, and human development — but long-term unemployment ruins lives, cities, and countries.

Creating good jobs is tough, and many leaders are doing many things wrong. They’re undercutting entrepreneurs instead of cultivating them. They’re running companies with depressed workforces. They’re letting the next generation of job creators rot in bad schools.

A global jobs war is coming, and there’s no time to waste. Cities are crumbling for lack of good jobs. Nations are in revolt because their people can’t get good jobs. The cities and countries that act first — that focus everything they have on creating good jobs — are the ones that will win.

About the Author

Jim Clifton is Chairman and CEO of Gallup. His most recent innovation, the Gallup World Poll, is designed to give the world’s 7 billion citizens a voice in virtually all key global issues.

Under Clifton’s leadership, Gallup has expanded from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions.

Clifton is also the creator of The Gallup Path, a metric-based economic model that establishes the linkages among human nature in the workplace, customer engagement, and business outcomes. This model is used in performance management systems in more than 500 companies worldwide.

Clifton lives in Washington, D.C., with his wife, Susan.


“This is the most important book published in my lifetime. It’s as easy to understand as a personal, face-to-face conversation. . . . This is a ‘must-read’ for every voter and every leader, either local, state, or national, whether in politics or education or in a nonprofit or for-profit organization! The case for [Daniel] Kahneman’s ‘behavioral economics’ versus ‘strictly rational classical economics’ is awesomely convincing! I hope and pray that the next President invites Jim Clifton to be his chief advisor!”

— Dr. Robert W. Bass, M.A. Oxon [Rhodes Scholar]; Prof. of Physics & Astronomy, BYU (1971-81, retired); Adjunct. Prof. of Systems Engineering, F.I.T., reviewing on

3 thoughts on “GALLUP PRESS: The Coming Jobs War

  1. Will get a copy and read it, in that way I may be able to contribute more to my grandchildren as they begin to join the workforce.
    Job however has stood for most workers as; Just over broke.
    Which is still probably much more preferable than being; Poverty Stricken.

  2. Sorry, JOBS are going away.Thanks to advances in technology – particularly Robotics and General AI – jobs are already disappearing.
    See -Baxter Robot in factory production – and AI algorithms are already writing books and news articles and creating works of art . In the Future it is not just “Dumb” Jobs that will go away – “Smart” Jobs will also be under challenge.

    The question is – “Is it too early to start thinking about what humans do when there are no jobs?”.

    A recent article I read said that we tend to OVER estimate the impact of technological innovation in the Short Term but UNDER estimate the impact in the Long Term.

    It’s all about the rate of change and the time frame.

    There are major implications for Labour/Labor based Political Parties and Trade Unions.

    In the 1960’s the catchcry in USA was “What is good for GM is good for America”. Now we live in an era where much of Detroit is in urban decay and Detroit has just become the largest USA City to file for bankruptcy.

    I know I am writing as a citizen of an advanced wealthy country.

    We are approaching an era where jobs will be replaced by robots rather than the cheapest labour in Bangladesh or Vietnam.

    Yes – It is worth Thinking About..

  3. The world is becoming vastly interdependent and less self-sustaining. The structured reality of our current global economy is headed for a different kind of world war III that will be over jobs, resources and market share; however shouldn’t we be looking for a better view of what is ultimately possible for people everywhere to have an effective and rewarding part in a one world economy?

    A one world economy for the betterment of mankind is currently a smoke screen when corporations, national and international entities are designing ways to gain power and profit at the expense of others. We need a structure that represents an applicable focus for making the world beneficial for all. Is the Gallup Path model for management performance offering a better possibility or are they just offering another form of motivation with limited probabilities? I will soon be 71, however I feel it is imperative that we all, no matter what our age, read and think about how we can actively unite to prevent getting the business we don’t want.

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