I’m in the Northern Hemisphere until 3 August. USA and Italy. Arrived Friday/Saturday in SFO …

The weather has been good for the first two days and it was fun to reaquaint myself with the city by the bay. Russian Hill, Stanyan Street, Larkspur, Haight-Ashbury, the Castro, the Mission, Market Street and SoMa–where I’m staying–seems now a happening place for the young players and hopefuls of the Silicon Valley Start-Up tech/info revolution.

SFO is a city of cultural revolutions and in any revolution there are always casualties. So I was sad to see how many homeless there are in SFO. Today’s paper says 8000 (probably more). One can see the long term casualties of the two earlier SFO revolutions: the Flower People of the 60s and the Rainbow revolution of the 80s.

Lifestyle has taken it’s inevitable toll on a percentage of these revolutionaries. No longer Flower Children or Gay and Proud they are old now and living on the streets perhaps as a result of the long term ravages of alcohol, s-x and drugs. Perhaps not. Many are shuffling around in wheelchairs, skinny, zombie-like, alone and hopeless. I’m afraid it put me in quite a melancholy mood on Sunday.

Now it’s Monday morning and there’s an attractive Melbourne-like coffee place across the road from where I’m staying. It’s buzzing and animated. Full of fresh, cool, bright young things, smartly presenting in Converse and Diesal and hell-bent on making a billion from their Silicon Valley start-ups.

As I sit here with my mug of coffee and my Mac I can’t help wondering what the inevitable percentage of casualties of this Start-Up revolution will look like when, having missed the billionaire boat, they are homelessly wandering the streets of SFO in 2040.

And, what will the young revolutionaries of THAT generation be obsessed with as SFO evolves it’s next big cultural revolution?

For the past 30 years I’ve been selling THINKING because I could not think of a better product to sell. Not just any thinking, of course, but much better thinking. Up until now I have focused on the USA and the Australian markets.

Traditionally, the thinking in these markets has been mostly Greco-Roman logic, which is very slow, and so there’s been a need and an interest in upgrading the 2500-year-old logic brain software (for thinking inside the square) to something much faster and much better for thinking outside the square!

I developed a powerful cognitive search algorithm called the Universal Brain Software–cvs2bvs–and have been selling that successfully in these markets since 1979. My book Software For The Brain has been a best-seller and published in Four Editions over the years.


In the last decade, like everyone in the USA and Australia, I’ve been watching the greatest market phenomenon of our time: CHINDIA. Although I’m not keen on the word it refers to the phenomenon of the exploding consumer markets in CHINA and INDIA that are driving the world economy. It is estimated by Boston Consulting Group that CHINDIA will be a TRILLION x10 by 2020. No-one in business can afford to ignore this.

China and India are very different in many ways. However, there will be nearly one billion middle-class consumers in China and India within the next ten years. By 2020 nearly 70% of Chinese households will be in the middle and upper-classes and nearly 60% in India. The number of billionaires in China has already grown from 1 to 115 in the past decade.

So, I began my own research and thinking about this opportunity a decade ago and in 2011 I decided I would do a Fifth Edition of my main work, Software For The Brain, but this time I would rewrite it and re-title it especially for the coming CHINDIA market: English Thinking: The Three Methods.

From English Speaking to English Thinking

English is already widely spoken in India and in China it is already the biggest foreign language. A vast nationwide educational effort is being forged in China to upgrade the level of English-speaking skills.

Me experience in the USA and Australia over the past three decades has led me to predict that Chinese and Indian middle-class consumers will not only need English speaking but they will also want English THINKING …

– Click here – for a much better brand in THINKING

and you can start reading

English Thinking: The Three Methods

on your Kindle in under a minute.

Kindle Price $9.95.



The SOT Graduate Certificate of English Thinking is based on the coursebook, English Thinking: The Three Methods by Michael Hewitt-Gleeson (2012).



The Three Methods

1. Greco-Roman Logic

for thinking inside the square,

2. The Scientific Method

for thinking outside the square,

3. Cognitive Science

for software for the brain and apps for intelligence.


What today we can call “English Thinking” has really evolved over the past 2500 years. Starting from the Greeks on to the Roman Empire and the Roman Church through The Enlightenment and Scientific Method and, since World War II, with the rise of cognitive machines and the world wired web of the internet.

In this course, the 38 lessons of ET 123 are designed to give SOT Members two things: knowledge and mastery of the three methods of English Thinking.




ET 123

English Thinkers need to know about the history and evolution of English Thinking as compared with, say, Chinese Thinking. In these lessons the two are compared for the benefit of insight and instruction.

Indeed, it would be an interesting field of research to go further and make a wider range of comparisons between the many other histories of thinking, for example, Spanish Thinking, Indian Thinking, Persian Thinking, Russian Thinking and even Artificial Thinking of the kind that computers use to conquer the Russian Grandmasters at Chess.

However, the scope of these ET 123 lessons will be to explore the three dominant methods of English Thinking:

  1. Greco-Roman Logic,
  2. The Scientific Method, and
  3. Cognitive Science.

1. Greco-Roman Logic (inside-the-square)

First, students learn how Greek logic came to be fused with Christian judgmental thinking and how the ideas of the Greek Thinkers–Plato, Socrates and Aristotle–were taken over by the Roman church through Thomas Aquinas. How these ideas became the cognitive operating system of European thinking and were then spread virally around the world by centrally organised Roman missionaries.

They spread first to countries in Britain, the continent and elsewhere and then later to America and Australia. More recently this ubiquitous education enterprise has spread to the African continent and into the ASEAN countries.

How, even today, children in these countries are still taught Right/Wrong, Yes/No, Black/White, Us/Them, Greco-Roman Logical thinking. And, Western parliaments, legal systems, the media and religious institutions still use pre-Enlightenment dialectic thinking to prosecute their cases and reach their decisions.

This Greco-Roman logic method is colloquially referred to as: inside the square thinking.


2. The Scientific Method (outside-the-square)

Second, the ET 123 lessons explore how the great escape from Greco-Roman logic led to the Enlightenment, Darwinian evolutionary thinking and the Scientific Method which became the combined cognitive engine behind the great march of Western science and technology which has cracked the human genetic code, put robots on Mars and wired the world for freedom of thought.

These methods are for thinking outside the square and rely on the value of hypothetical research, repetitive experimentation, measurement and observation and a strategic appreciation of the role of surprise and mistakes. This kind of thinking employs quite different but complementary methods and values to Christian Logic or judgmental thinking. These methods were introduced and spread throughout Western society through universities and scientific journals and the rapid growth of the commercial publishing industry.

Outside the square thinking is now on the move. When I was born in 1947 there was no television, penicillin, polio shots, frozen foods, Xerox, contact lenses, Frisbees and the pill. When I was born there were no credit cards, laser beams or ball-point pens. No-one had yet invented pantyhose, air conditioners, dishwashers, clothes dryers, and man had yet to walk on the moon.

I was born before gay-rights, computer-dating, dual careers, day-care centers, the China one-child policy, cognitive science and facebook. People thought fast food was what people ate during Lent. Australians had never heard of FM radios, tape decks, CDs, electric typewriters, yogurt, or nipple piercing. If you saw anything with Made in Japan on it, it was considered junk. Pizza Hut, McDonald’s, and café lattes were unheard of. And, atheists went to Hell (recently His Eminence George Cardinal Pell of Australia announced on national television that atheists can now go to Heaven which shows that even cardinals can now think outside the square).

When I was born my parents were the last generation to believe that a woman needed a man to make a baby. In 2012, there are more scientists, technologists and innovators alive than all those who ever lived in the history of the world.

It’s worth repeating that it does come as a sad surprise that after all this intellectual effort most big Western institutions like the education system, the legal system, the media, the church and the Western parliaments are still based on Greco-Roman logic. Because of this fact, most Western thinkers are still pre-Enlightenment thinkers! Even though they may be aware of the Enlightenment and can describe some of its accomplishments their daily default mode of thinking is still inside-the-square.


3. Cognitive Science (apps for intelligence)

Third, since WWII thinkers like Alan Turing empowered the invention of cognitive machines, machines that think, there has been an unprecedented tsunami of interest in computing, networking and the accelerating developments of cognitive science.

This has led to much faster and more powerful models of thinking and innovation and the more recent developments of software for the brain in countries like America and Australia.

These apps and algorithms are being developed for both human and artificial intelligences. They have now spread rapidly through the big global corporations like IBM, Apple and GE via their enterprise training departments.

These methods have infected the world wide web and in the last few decades have become a permanent part of Western education systems from primary schools to tertiary institutions.

Graduate Certificate Training

ET 123 is the graduate course of the School of Thinking. It follows the basic undergraduate training in Metacognition.

These more advanced 38 lessons of English Thinking simply and clearly show and tell Members how to understand these three dominant methods and how to apply them. They also contrast them with the long-esteemed methods of Confucian Thinking so as to make comparisons and to better understand the differences.


Knowledge without skills is pointless when it comes to English Thinking. So, for 10 weeks Members are given daily opportunities through PRR (practise, repetition, rehearsal) over the course of these 38 lessons to master these ET 123 skills and transfer them into their own personal and daily life.

The unique goal of this program is to ensure that Members become SKILLED in the daily use of English Thinking.

Free or Fee

There are two SOT training options:

  1. training for free, or
  2. graduating for a fee.

Some members do some of the lessons for free until they have had enough. Many others complete all the 38 lessons in order to graduate with the SOT certificate. The graduation course with the personalised certificate costs US$38.00.

When you complete all lessons to #38 in this series you may graduate with the Certificate of English Thinking which will be personalised and sent to you from the Office of the Principal in Melbourne, Australia.


What is the most important insight you will think about from this lesson?

Post your comment below …