NewSell

(Boardroom Books, New York 1984)

by Michael Hewitt-Gleeson

 

Chapter Nine, Page 77

 

“Recently, in a television interview, the host asked me, “What is an important new area for scientific research?” I suggested the time may have come to define a new area for scientific theory and technical research, which I would call cognitive physics. Cognitive physicists would try to understand the nature of how humans try to understand. They would investigate how humans create the worlds in which they live; how humans create explanations for those things that they need explanations for; and what humans can do to improve on these methods.

“In addition, cognitive physicists would explore the cognos as quantum physicists now explore the cosmos: What is the cognos? What does the cognos do? Of what is the cognos constructed? How big is the cognos? And much more.”

In the past few weeks I’ve been conducting INNOVATION masterclasses for manufacturing CEOs sponsored by the University of Ballarat and for municipal CEOs and executives in Sydney sponsored by Citywide.

Two things still surprise me: how genuinely interested and enthusiastic are the audiences and yet how little they have actually been taught about the subject.

In 1983, School of Thinking originated the idea of Six Thinking Hats to show that there is more than one way of thinking besides Greco-Roman logic. Today, after 33 years of teaching thinking and training teachers of thinking around the world, it is plain to me that there is a vast, virtually unlimited, number of ways of thinking ( for example, see this Wikipedia list).

There are not just 6 thinking hats, nor 60 thinking hats nor even 600 thinking hats, there are in fact many, many more … way more than 6 billion thinking hats on Planet Earth!

The key is to diversify your thinking. To get you started, here are over 100 THINKTIPS reprinted from my book THE X10 MEMEPLEX: Multiply Your Business By Ten! (Prentice Hall 2000). Click here if you would like to download a free ebook version of The XIO Memeplex: Multiply Your Business By Ten!

ESCAPE: How can I escape?
“Help! I’m trapped. How can I escape?” This is the cry of the thinker. Why? Because THE most difficult feat of thinking is to escape from your point-of-view. All of us are trapped in the special world we create for ourselves in our brain, our own unique viewpoint, our CVS. Your world and my world are different. You are trapped in your CVS as surely as I am trapped in my CVS.

— For the other 99 THINKTIPS click through to here …