Google searches for the keyword “downturn” have quintupled since 2009.

This is no surprise. In business, the uncertainty of global finances has led to a world of tight budgets.

Two of the biggest costs, the biggest budget chunks, are always: payroll + marketing.

So, two of the biggest returns need to be:
1. return on payroll, and
2. return on marketing.

To survive harsh economic conditions and grow their business, senior management will be focusing on payroll optimisation and marketing optimisation.

In my own consulting I am focusing my attention on helping my clients with tight budgets to become leaders of change:
1. to create more profit out of their monthly payroll expense, and
2. to harvest more sales revenues from their marketing investment.

My mentor, Professor George Gallup, was acknowledged worldwide as one of the greatest leaders of change. George was also a wonderful American gentleman and a very nice man. He was 84 when he died at his place in Switzerland in 1984.

He was the inventor of the Gallup Poll at Princeton and the designer of market research. He was the first to map the Human Meme Pool.

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— ADVANCED TRAINING:

Meanwhile, as part of the ADVANCED LEADERSHIP TRAINING I’ve added a new module to help raise your darwinian intelligence, your ability to survive and grow in rapidly changing environments.

It’s called: Think Darwin!

This bonus training module consists of an additional ten lessons designed so that anyone can understand, get their head around and then harness the amazing power of Darwin’s Theory in their daily life, career and business.

For example, what do you know about ‘memes‘?

If you’re in management, marketing, media, or HR/training memes are a must. You’ll become very up-to-date with them on this course. Darwin’s Theory is widely regarded as the most powerful theory in all of science!

— You can apply for the training by clicking here.

These lessons were first published in my book

The X10 Memeplex: Multiply Your Business By Ten!  (Prentice Hall 2000).

 

I want to devote a separate lesson to discussing tenpower thereby giving it the importance it deserves.

If these lessons were just about theory, tenpower could be left out, but it’s really a training program about action. You don’t just want to know about cognetics, you also want to be able to DO it.

Practice, Repetition, Rehearsal

It was revealed to me during my army training lessons, in the late ’60s, when I was a 20-year-old national serviceman draftee, how amazingly effective was the strategy of REPETITION. Army instructors demonstrated its power by always having us use practise, repetition and rehearsals.

I remember thinking it odd, at the time, that an ambush was actually rehearsed in detail in the field before being laid that night. But why not? Ambushing is a skill and anything that is a skill can be dramatically improved with repetition and practice.

A pattern is something that is repeated more often than randomness or chaos. The architecture of a pattern is repetition. That’s why in a patterning-system like the human brain system, repetition is the most powerful learning strategy you can use.

That’s also why you’ll notice a great deal of repetition in this training. It’s not because I’ve forgotten that I’ve already discussed something with you. It’s to help build patterns in your brain so it becomes easier  for you to remember and use the software.

IN A PATTERNING SYSTEM, LIKE THE HUMAN BRAIN SYSTEM, THERE IS NO STRONGER MAGIC THAT CAN BE USED THAN THE MAGIC OF REPETITION.

All this is critical when acquiring new skills. And, repeating things ten times is an excellent way to exploit tenpower.

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Where to use Tenpower?

You can use tenpower anywhere. There’s no right place to use tenpower. Some people use tenpower to get started. Some use tenpower for fitness, practising skills and doing repetitions. You can use tenpower to solve problems, to create opportunities.

Writers can use tenpower to escape writer’s block. I use tenpower in teaching thinking skills. Business people use tenpower to plan ahead. Students use tenpower to do their research. Parents use tenpower to help in family discussions. Where can you use tenpower?

Why use Tenpower?
Putting-on a zero is a powerful thing to do. It is the quintessential provocation. It’s purpose is to provoke movement through the cognos, the universe of possible thoughts. It allows you to escape from your present position.

It’s a bit like using a helicopter. If you wanted to climb a mountain you might start from the bottom but then when you reach the summit you say Boy, if only we’d come that way it would have been easier. This is because the view from the top is different from the view at the bottom. If you had a helicopter you could fly to the top first, see the better way, and then go back and use it.

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