Media multitaskers pay mental price, Stanford study shows

Think you can talk on the phone, send an instant message and read your e-mail all at once? Stanford researchers say even trying may impair your cognitive control.

People who are regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one job to another as well as those who prefer to complete one task at a time, a group of Stanford researchers has found.

High-tech jugglers are everywhere — keeping up several e-mail and instant message conversations at once, text messaging while watching television and jumping from one website to another while plowing through homework assignments.

—Click through to Stanford’s original article and watch the short video …

Metacognition is “thinking about thinking”. In developing thinking skills in humans we have been designing tools that enhance our ability to do metacognition.

But can animals do metacognition? Evidence Points To Conscious ‘Metacognition’ In Some Nonhuman Animals.

J. David Smith, Ph.D., a comparative psychologist at the University at Buffalo who has conducted extensive studies in animal cognition, says there is growing evidence that animals share functional parallels with human conscious metacognition — that is, they may share humans’ ability to reflect upon, monitor or regulate their states of mind.

— Read the original article here …

From Seth Godin’s blog … click through here:

— This is well worth having a good long think about.

FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.

FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.

FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.

FAIL RARELY: Interactions with small groups of actual users and customers.

FAIL NEVER: Keeping promises to your constituents.