What is a mimo?
A mimo is a message. IN and OUT.
MI is Message In.
MO is Message Out.
In Chapter 24 The Message (page 219) I have written more about mimos and messaging in WOMBAT Selling: How to Sell by Word of Mouth:
When it comes to intellectual capital the message is the medium. The message is THE most fundamental unit of intellectual capital. I believe that the message is about to take a quantum leap and that we are on the threshold of a whole new appreciation of its importance in the business context.
– page 223, WOMBAT Selling