Google searches for the keyword “downturn” have quintupled since 2009.

This is no surprise. In business, the uncertainty of global finances has led to a world of tight budgets.

Two of the biggest costs, the biggest budget chunks, are always: payroll + marketing.

So, two of the biggest returns need to be:
1. return on payroll, and
2. return on marketing.

To survive harsh economic conditions and grow their business, senior management will be focusing on payroll optimisation and marketing optimisation.

In my own consulting I am focusing my attention on helping my clients with tight budgets to become leaders of change:
1. to create more profit out of their monthly payroll expense, and
2. to harvest more sales revenues from their marketing investment.

My mentor, Professor George Gallup, was acknowledged worldwide as one of the greatest leaders of change. George was also a wonderful American gentleman and a very nice man. He was 84 when he died at his place in Switzerland in 1984.

He was the inventor of the Gallup Poll at Princeton and the designer of market research. He was the first to map the Human Meme Pool.

— To read the rest of this article and the comments just click here …

 

— ADVANCED TRAINING:

Meanwhile, as part of the ADVANCED LEADERSHIP TRAINING I’ve added a new module to help raise your darwinian intelligence, your ability to survive and grow in rapidly changing environments.

It’s called: Think Darwin!

This bonus training module consists of an additional ten lessons designed so that anyone can understand, get their head around and then harness the amazing power of Darwin’s Theory in their daily life, career and business.

For example, what do you know about ‘memes‘?

If you’re in management, marketing, media, or HR/training memes are a must. You’ll become very up-to-date with them on this course. Darwin’s Theory is widely regarded as the most powerful theory in all of science!

— You can apply for the training by clicking here.

These lessons were first published in my book

The X10 Memeplex: Multiply Your Business By Ten!  (Prentice Hall 2000).

 

 

 

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