Brain Facts:
Your brain weighs about 3 pounds (1,300-1,400 g).

Your brain has about 100,000,000,000 (100 billion) neurons.

There are 1,000 to 10,000 synapses for your “typical” neuron.

Total surface area of your cerebral cortex is about 2500 sq. cm.

Unconsciousness occurs 10 seconds after loss of blood supply.

You have 12 pairs of cranial nerves.

You have 31 pairs of spinal nerves.

Neurons multiply at a rate 250,000 neurons/minute during early pregnancy.

There are about 13,500,000 neurons in your spinal cord.

If you were educated in the Western world your brain software–logic, developed by the Greeks (Aristotle, Plato, Socrates etc)–is 2500 years old.

If you wish, you can upgrade your brain software here …

Click here to download …

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Special Treat: Stop everything! Sit back, take a deep breath, relax for 15 minutes and enjoy one of the world’s best speakers on Creativity & Innovation–Sir Ken Robinson–who will entertain and inspire you and make your day.

“Creativity is the process of having original ideas, but there are several steps. The first step is imagination, the capacity that we all have to see something in the mind’s eye. Creativity is then using that imagination to solve problems — call it applied imagination. Then innovation is putting that creativity into practice as applied creativity.

There are several common misconceptions about creativity. The first is that people think that only SOME are creative. yet It’s in the nature of human beings that we ARE creative.

The second misconception is that creativity is about design and marketing. What the TED conference shows is that creativity is central to the practice of science and business and more. Creative initiatives should help you find what you are passionate about.

The third misconception is that you can’t do anything about it. Yes, you CAN cultivate creativity.

Michael on ‘The Problem of Business’ …

“Nearly all of business education–even at postgraduate level–may be misguided, even misleading. In my experience, business education is faithfully based on a false premise–that the problem of business is growth. When, in fact, the problem of business is survival.

Most business leaders may be spending their time and energy on solving the wrong problem. Yes, of course, growth is critical in business but the MAIN PROBLEM is that most businesses fail to survive long enough to grow!”

Of the Fortune 500 class of 1974 only 22 of those businesses still survive. These are the big companies. The failure to survive of smaller companies is ten times worse.

Since Darwin explained the reasons 150 years ago, we know that it’s not the strongest or the largest that survive but it’s those best prepared to cope with change.

On this BIG PROBLEM of survival, most business executives are shockingly ignorant and deplete in their formal education. They know little or nothing useful about the science of strategic darwinian thinking.

They venture forth naked and ill-equipped in their approach to the chaos of the marketplace–the whirling, howling, cacophonous wilderness of the global marketplace with its ferocious fads, toxic wastes, and vicious moods, its callous explosions and cruel extinctions putting capricious end to the blind and righteous rivalry across pointless medieval double-entry boardrooms.

Extravagant expenditures of directors’ time and energy are squandered on the talmudic reading of balance-sheets and P&Ls, like the obsessive pre-scientific study of entrails, when less than one director in a hundred could give an intelligent, educated account of what strategy it would take for their business to survive in the fast-changing environment of the next decade.

Experiment: Ask any director you know to demonstrate their strategic understanding of Darwin’s Theory and to show how s/he uses that knowledge to safeguard the future of the company in the faster-changing environment of the marketplace. If you get a clear, articulate response it will be a surprise.

Is there any business school in Australia that insists their graduates understand the strategic business application of the darwinian imperative? Are there any of the endless ‘case studies’ churned out by business schools devoted to darwinian business strategy?

Do let me know if you find one.

Think Darwin!

Meanwhile, I’ve created a new online course called Think Darwin!

Think Darwin! consists of ten lessons you can do at your own speed.

It’s been designed so that anyone can understand, get their head around and then harness the amazing power of Darwin’s Theory in their daily life, career and business.

Have you heard about ‘memes‘?

If you’re in management, marketing, media, or HR/training memes are a must. You’ll become very up-to-date with them on this course.

Darwin’s Theory is widely regarded as the most powerful theory in all of science! Don’t miss out on this unique training program.

There are no fees for Think Darwin!. If your family and friends can benefit then they are most welcome, too.

••Click here for the first lessons …

These lessons were first published in my book

The X10 Memeplex: Multiply Your Business By Ten!

(Prentice Hall 2000).


Professor Richard Wiseman Meet Professor Richard Wiseman who holds Britain’s only chair in the Public Understanding of Psychology at the University of Hertfordshire.

Prof Wiseman’s latest book, Quirkology, explores the curious science of everyday life, including the psychology of lying, love, and laughter. His work is fun, quirky and science-based. Find out:

How does your surname influence your life?

What does the way you walk reveal about your personality?

Why should women have men write their personal ads?

What is the funniest joke in the world?

Why are people in Delhi more helpful than Londoners?

How can you tell when someone is lying?

Why do incompetent politicians win elections?

What is the best chat-up line?

Online Experiments