Unknown.gif SOT says Bravo to the Melbourne Convention Exhibition Centre–now known also as ‘The M’–on their new logo and complete corporate makeover.

Check out their new website here …

SOT and The M have co-operated on many projects and initiatives over the past ten years–Food For Thought Luncheons, The Australian Thinker of the Year Awards and the World Thinking Congress to be held at The M in 2010.

We also like the innovative and colourful take on the ‘Necker Cube’ incorporated into the new logo. Very clever!

Click through here for more on the Necker Cube …

In 1982, Edward de Bono and I co-authored The Learn-To-Think Coursebook and Instructors Manual (1982 Capra New).


This book became the first textbook of the School of Thinking. It was designed for Thinking Instructors to teach seven lessons: PMI, CAF, C+S, AGO, FIP, APC and OPV.

One day, at The Players Club in Gramercy Park, New York, the distinguished American science writer, Morton Hunt, interviewed me about our coursebook for Readers Digest which he wrote up in an article called Seven Steps To Better Thinking.


This interview was arranged by Alex Noble of Santa Barbara who was also one of the founding directors of SOT.

In April 1983, Morton Hunt’s article was the cover story on all international editions of the Readers Digest. Today’s equivalent would be like being on OPRAH!


(L. US Edition. M. Close-up. R. US, French, Arabic Editions.)

As a result, these SOT lessons reached over 68 million readers worldwide. This was the widest ever broadcast of these SOT thinking skills.

Click through to read the rest of this article …


The Funny Feeling Inside Your Head …

According to Wikipedia: Cognitive dissonance is a psychological state that describes the uncomfortable feeling between what one holds to be true and what one knows to be true.

Similar to ambivalence, the term cognitive dissonance describes conflicting thoughts or beliefs (cognitions) that occur:

– at the same time, or
– when engaged in behaviors that conflict with one’s beliefs.

In academic literature, the term refers to attempts to reduce the discomfort of conflicting thoughts, by performing actions that are opposite to one’s beliefs.

More from Wikipedia …

See also: How and Why We Lie to Ourselves: Cognitive Dissonance


PRINCETON, NJ — Gender and education are both strong predictors of Democrats’ preferences for their party’s presidential nominee.

barack-obama-bw.png  Generally speaking, the more education a Democrat has, the less likely he or she is to support Hillary Clinton, and the more likely to support Barack Obama.

Additionally, women are more likely than men to support Clinton, while men are more likely than women to support Obama.

An aggregate of Gallup Poll Daily election tracking interviews with Democrats, conducted from Feb. 1 through Feb. 7, shows that these two variables combine to become a powerful predictor of a Democrat’s vote.

Among the most highly educated Democrats — those with postgraduate educations — both men and women are more likely to support Obama than Clinton.

Among the least educated — those with no college experience — both men and women are more likely to support Clinton than Obama.

More on this article …